What are the Struggles of Managing a Multi Store eCommerce Business?
Looking to learn about multi store eCommerce business? Read this guide to learn about the struggles of managing multiple eCommerce stores.
Nowadays, it is not enough for a business to create a one-size-fits-all eCommerce store. While it may seem convenient for a business to attempt to address all of the needs of their customers with a single online store, businesses with varying markets and brands usually realize they need multi store eCommerce solutions.
For many businesses, more online stores mean more eCommerce challenges. But with DynamicWeb, all your storefronts can be managed from one solution and easily integrated with your ERP. At Dynamicweb, we are here to help eCommerce business owners accelerate digital transformation and feel confident running multiple eCommerce stores. In this guide, we highlight the common struggles faced when running a multi store eCommerce business and offer our help to solve and prevent eCommerce challenges.
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Data management on one site is a significant endeavor. Data management on multiple sites can quickly become monumental, as it is time-consuming and risky to jump between sites to make updates to each product. Workflows become even more complex when businesses have to juggle multiple inventories, databases, and ordering systems, a common situation many businesses face.
Another challenging facet of multi store eCommerce is the task of collecting and analyzing data gathered by each store. Each point of customer interaction is a valuable opportunity to learn about preferences, behaviors, and needs. Without sound data collection and analysis solutions, troves of salient information can go unnoticed and businesses can miss out on important insights.
When large companies operate multiple brand names and need multiple stores for each brand, it can be challenging to determine a solution that is separate in certain ways and united in others. Companies may expend unnecessary resources because they do not know they can bring all of the separate brands under one platform to streamline key internal processes.
Different Brand Messaging
Suppose a vendor has multiple eCommerce stores with similar brands; brand managers must design and execute the right strategy for every store, channel, and device. Often, the goal is to maintain brand consistency while also catering to the needs of various audiences and providing personalized content for each customer. This can pose a challenge for companies that are running multiple stores from individual, disconnected solutions.. It can be difficult to maintain a single source of information while also managing strategic adjustments to particular information.
Multiple Customer Types, like B2B vs. B2C
When businesses provide products or services to both B2B and B2C clients, separate stores are often needed for each audience to provide the right user experience and payment methods. Product information, pricing, availability, terms, and more, may all differ widely between the offerings for B2B and B2C customers. Businesses also need to juggle differing buyer lifecycles and buying experiences.
Varying Regional Requirements
International multi store eCommerce requires support for multiple languages, currencies, payment providers, VAT/Sales Tax, shipping methods, differing cultural expectations, and more. Companies can run into challenges when attempting to meet various regional requirements while also still maintaining brand consistency.
Increase in Customer Service Needs
Multi store eCommerce businesses have to deliver exceptional customer service in more than one location. Customers need to be able to access order history, easily reorder favorite products, process returns or exchanges, and get answers to questions. It is difficult enough to provide customer service in one store, and the challenge can increase when multiple stores and varying needs come into play.
Many companies use various systems to manage processes such as inventory, payments, and customer information. All the systems need to be integrated, so they work together smoothly, and with multiple stores, it can become more challenging to effectively bring everything together.
When businesses run multi store eCommerce solutions, a common pitfall is straining resources beyond optimal capacity or design. It is taxing for employees to attempt to manage data manually across stores. Additionally, companies can face issues if they try to use a platform to do more than it can.
Get Expert Help On Your Multi Store eCommerce Challenges from Dynamicweb
Multi store eCommerce challenges involve complex dialectics. Across stores, businesses must maintain consistency and make complex changes to content and format. To do this, businesses need an approach that is both separate and united. In order to successfully juggle the contrasting and nuanced objectives, businesses need a flexible, scalable, and dynamic solution.
At Dynamicweb, we provide B2B and B2C businesses with a unified eCommerce platform that can handle any customization and complex requirement. Our eCommerce platform is a part of our cloud-based eCommerce suite that allows customers to deliver better digital experiences and scale success through Content Management, Digital Marketing, eCommerce, and Product Information Management solutions. Our All-in-One solution streamlines multi-site and global deployment and drives digital transformation.
To learn more about our solutions, read 5 Tips for Managing a Multi Store eCommerce Business (Link to the copy).
To get expert help on your multi store eCommerce challenges, contact us today!