Take control of your product data
DynamicWeb PIM for Business Central
Unlock the full potential of your product data with a PIM integration tailored to Microsoft Dynamics 365 Business Central.
With DynamicWeb PIM, you can enrich your product information in multiple languages and formats, accommodating an unlimited variety of media types and product fields. Elevate your business with the innovative capabilities of PIM for Business Central today.
Microsoft Solutions Partner
DynamicWeb is a recognized Microsoft Solutions Partner, delivering expert solutions built on Microsoft technologies to help businesses grow and succeed.
Introduction
Why PIM Matters in an ERP Context
Product data quality is becoming increasingly relevant. You might have the best product, but if you do not have sufficient product data quality, customers will look elsewhere. Businesses require robust systems capable of handling large volumes of product information, maintaining consistency across platforms, and support the customer experience.
Microsoft Dynamics 365 Business Central is a powerful ERP system designed to help businesses manage their financials, sales, inventory, and operations. However, when it comes to managing complex, multi-media product data across multiple channels and regions, Business Central falls short.
This is where the PIM system comes in. A Product Information Management (PIM) system provides a centralized platform for storing, enriching, and distributing product data across multiple touchpoints. By integrating a PIM system with Business Central, companies can overcome the limitations of traditional ERP systems and enhance their product data management processes and deliver better customer experiences.
In other words, ERP makes the backbone work. PIM drives growth.
Don't let your ERP hold you back
Let PIM handle your product data
While Business Central excels in managing operations like accounting, sales, and inventory, there are several challenges when it comes to managing complex product information. With PIM you get the right tool for handling your product data.
Complex Product Data
Handling rich product information such as images, videos, detailed specifications, and multiple variants.
Multi-channel Distribution
Managing consistent product information across multiple sales channels (e.g., eCommerce, retail, print catalogs).
Multilingual and Multiregional Needs
PIM offers a seamless way to manage product data across multiple languages and markets.
Media Management
Storing and managing media files like product images, videos, and technical drawings in a structured manner.
Fully integrated - not just an add-on.
DynamicWeb PIM Lives Inside Business Central
DynamicWeb PIM runs natively inside Microsoft Dynamics 365 Business Central, giving ERP users a familiar, frictionless experience.
DynamicWeb PIM for BC feels, functions, and updates like Business Central, giving ERP partners and users the confidence of working inside a familiar, secure, and unified environment - while gaining all the advantages of a professional PIM solution.
Key Points:
- Works within Business Central - no external dashboards or middleware
- Acts like a native extension, not an add-on
- Full synchronization and management directly from BC’s interface
Familiar, Reliable, and Low-Risk Integration.
A Natural Extension of Business Central
DynamicWeb PIM is designed to extend Business Central - not disrupt it.
The integration respects the same business logic, templates, and workflows your ERP users already know.
It uses BC item templates, posting groups, filters, and language settings, ensuring product data behaves just like any other BC data. ERP partners and end users can trust that nothing breaks or bypasses standard processes - the PIM data becomes a natural extension of Business Central.
Advantages:
- No external systems to maintain - configuration, mapping, and data sync happen directly in Business Central
- Low learning curve - same workflows, same logic, same permissions
- Safe master data governance - all product data controlled by Business Central’s role-based security
Unified Experience, Single Source of Truth.
One Interface, One Source of Truth
The solution is a truly unified data environment - one login, one interface, one version of product truth.
With the PIM system connected directly to BC, users gain a unified view of master data. Product descriptions, translations, attributes, and images appear where you expect them — right on the item card in Business Central.
This creates a single, centralized environment for both ERP and product enrichment, eliminating the need for manual imports or external dashboards.
Outcomes:
- Centralized control of product information and attributes
- Seamless synchronization of marketing data, images, and translations
- No duplicate entry or manual imports
- Faster time-to-market and cleaner ERP data
Customer Success Story - Brøns Group
Unlocking Business Value Through ERP and PIM Integration
Brøns Group, a Danish multi-brand distributor of agricultural and ground-care machinery, was struggling with fragmented systems, disconnected ERPs, and management of over 500,000 SKUs across three separate Microsoft Dynamics Business Central systems. These silos led to inconsistent pricing, inventory challenges, and a poor customer experience.
In partnership with DynamicWeb, Brøns Group implemented a unified digital platform combining eCommerce, CMS, PIM, and marketing tools - backed by real-time ERP integration.
DynamicWeb PIM Connector
The Fast, Easy and Risk-free Integration
The DynamicWeb PIM Connector links Microsoft Dynamics 365 Business Central with DynamicWeb PIM, providing a single source of truth for managing and delivering accurate, enriched product information across every channel.
With the DynamicWeb PIM connector, you can centralize product data outside of Dynamics 365 Business Central while keeping full control where it belongs:
- Transactions and financials in Business Central
- Product enrichment and distribution in PIM
This ensures consistency, scalability, and speed without complex integrations.
DynamicWeb PIM Connector
Why choose DynamicWeb PIM Connector?
Fast, frictionless setup
Install directly from AppSource and configure inside Business Central without IT intervention.
Empowered Business Central users
Business Central users manage mappings directly, without relying on developers.
Centralized product data
Off-board product data from Business Central to DynamicWeb PIM while keeping financial and transactional data in Business Central.
Bidirectional sync
Exchange product data, attributes, variants, languages, images, and documents between Business Central and PIM.
AI-ready data
Bring enriched product information back into Business Central to power AI-driven scenarios such as Sales Order Agent.
Omnichannel distribution
Deliver enriched product data to eCommerce, marketplaces, partner portals, and catalogs from one central source.
User-controlled data sharing
Securely share enriched product data and assets with customers, partners, or internal teams, ensuring everyone has the right, up-to-date information.
PIM data inside Business Central
From the Business Central item card, access a PIM view with enriched product details, related items, and digital assets not otherwise available in Business Central.
The Four Steps To Getting Started
1
Download PIM Connector
Go to Microsoft AppSource and download the DynamicWeb PIM Connector.
2
Run Setup Wizard
Connecting Business Central and DynamicWeb PIM takes just minutes.
A guided setup wizard walks users through API connection, language preferences, and synchronization rules - no coding or complex configuration required.
3
Instant Two-Way Sync
Once connected, products, descriptions, and attributes flow seamlessly between BC and PIM.
You decide the direction of data - push from BC to PIM, pull from PIM to BC, or both - and apply filters to include only the items you need.
4
Smart Mapping - Out of the Box
The integration includes predefined field mappings for key product data (descriptions, prices, images) and lets you add custom attributes in seconds.
Whether you’re syncing a product’s color, specifications, or marketing text, everything aligns automatically with minimal setup.
Frictionless Integration - Demo
Connect Business Central with PIM in Minutes
See how to easily set up and manage two-way integration between Microsoft Dynamics 365 Business Central and DynamicWeb PIM.
With just a few steps, you can control master data, synchronize products, map attributes, enrich content, and decide exactly what flows between systems. Keep Business Central lean while PIM serves as your single source of truth — ready to push only the right products to market.
(This is an outtake from the "Take control of product data in Business Central with PIM" webinar. Click below to watch full webinar on-demand)
Frequently Asked Questions
The connector is built directly into Microsoft Business Central (BC) and allows consultants to work in a familiar environment with familiar technology. This reduces complexity and saves time in projects.
Yes. The connector gives you the flexibility to choose whether data should be born/maintained in BC or in DynamicWeb PIM – or a combination. Data can flow freely both ways, giving you a “single source of truth.”
The Connector establishes a direct end point between Business Central and DynamicWeb PIM. This means that data can be exchanged without manual processes or intermediaries.
The fields are mapped automatically and seamlessly, so consultants avoid manual setups and errors. This ensures high data quality and faster implementation.
BC consultants can implement PIM without having to learn a whole new system. This increases efficiency, minimizes the learning curve, and provides a faster time-to-value for the customer.
Let's talk
Want to learn more about PIM for BC?
Are you ready to explore if DynamicWeb PIM for Business Central is right for your business? Fill in the form, and one of our experts will reach out to you to discuss further.
Part of the DynamicWeb Digital Experience Platform
DynamicWeb PIM – Your Single Source of Truth
DynamicWeb PIM is an integral part of the DynamicWeb Digital Experience Platform - combining PIM, CMS, eCommerce, and Digital Marketing in one unified solution.
DynamicWeb PIM provides a single source of truth for all your product data - descriptions, technical specifications, images, translations, pricing, and more. Tailored for businesses with complex product catalogs and thousands of SKUs, it supports multi-level hierarchies, variants, and localization across regions and languages. This structure ensures that teams can manage detailed product information with confidence and precision.
With AI-powered tools and seamless ERP integrations like Microsoft Dynamics 365 Business Central, DynamicWeb PIM helps teams work smarter, publish faster, and scale globally with confidence.