Unlock Growth and Efficiency with Digital Commerce for Wholesale
Unlock Efficiency, Scale Faster, and Win More Deals with Modern Commerce Tools
In today’s competitive wholesale landscape, operational agility and data accuracy are no longer optional - they’re mission-critical. Manual processes and fragmented systems are holding your business back. It's time to evolve.
Don't let legacy systems define your growth potential. Explore how digitalizing your wholesale business can streamline operations, empower your sales team, and unlock scalable revenue.
Trusted by successful wholesalers worldwide
Wholesalers’ eCommerce Checklist 2025
Discover the top 10 must-have eCommerce features to meet buyer demands and boost growth.
4 essential tools for wholesalers to unlock efficiency and new revenue opportunities:
1. Order & Reorder, PunchOut & Quote
Simplify high-volume sales and reduce errors.
Manual processes for handling orders and quotes drain resources and introduce costly errors. As transaction volumes grow, outdated systems become roadblocks to efficiency and accuracy.
Digitizing the order lifecycle through PunchOut support, seamless reordering, and automated quote generation integrates directly with your customers’ procurement platforms. The result? Faster, more reliable transactions that keep your team focused and your buyers satisfied.
✅ Reduce cost-per-order through automation
✅ Eliminate manual errors and improve fulfillment accuracy
✅ Speed up the quote-to-order cycle
✅ Deliver seamless procurement experiences to your customers
2. Data Governance & Distribution
Keep your product content accurate and consistent across every channel.
Disorganized product information leads to lost opportunities, channel limitations, and operational drag. Without centralized control, you can’t scale efficiently or meet partner and marketplace requirements.
A modern digital platform helps you onboard, manage, enrich, and distribute product data and assets from one centralized source. Whether you're selling via your own portal, marketplaces, or distributors—your data stays consistent, compliant, and ready to drive sales.
✅ Launch products faster across multiple channels
✅ Meet and exceed marketplace and retailer standards
✅ Build trust with accurate, consistent product content
✅ Unlock scalable growth with centralized data control
3. Sales Enablement & Support
Empower teams with tools that drive conversion and customer retention.
Outdated sales materials and disconnected systems keep your team from reaching their full potential. Without real-time access to product insights or customer data, reps struggle to close deals efficiently.
Sales enablement tools bring your team into the digital age. Real-time catalogs, guided selling tools, and training resources help reps sell smarter—offering faster follow-ups, better upsells, and more personalized engagement at every stage.
✅ Empower reps with digital tools and real-time insights
✅ Accelerate deal cycles and improve conversion rates
✅ Increase upsell opportunities with guided selling
✅ Strengthen customer relationships through personalized engagement
4. Value Chain Efficiency
Optimize inventory, enable real-time visibility, and improve supplier collaboration.
Disconnected systems between your dealers, suppliers, and internal teams cause costly delays and fulfillment issues. Without real-time visibility, managing stock and delivery expectations becomes guesswork.
By enabling real-time visibility, you can transform fulfillment into a collaborative process. This boosts agility, reduces costs, and ensures a better experience for every customer.
✅ Reduce inventory overhead with dealer fulfillment
✅ Prevent stockouts with real-time inventory data
✅ Improve supplier coordination
✅ Increase fulfillment reliability and customer satisfaction
Q&A: Solving Key Wholesale Challenges with Digital Commerce
Digital commerce platforms like DynamicWeb make it easy to manage large and dynamic product assortments through centralized product information management (PIM). You can create customer-specific pricing, volume discounts, and regional product variants—all maintained through a single interface and reflected in real-time across your sales channels.
Today’s B2B buyers expect consumer-like convenience. A digital self-service portal allows your customers to browse products, check inventory, place repeat orders, download invoices, and track shipments—anytime, anywhere—without waiting on a sales rep. This not only improves customer satisfaction but also reduces administrative overhead.
Yes. With a unified platform, you can enable omnichannel selling—combining webshops, inside sales, field reps, and EDI—while keeping pricing, inventory, and order history consistent. Sales reps can access customer-specific data and create quotes or place orders on behalf of clients, right from a tablet or mobile device.
Digital commerce simplifies entering new markets by supporting multiple languages, currencies, tax rules, and shipping options. Wholesalers can launch localized storefronts tailored to regional buyers while managing everything from a single backend.
Seamless ERP integration ensures accurate pricing, stock levels, and customer data across platforms. Whether you're using Microsoft Dynamics or another ERP, DynamicWeb syncs critical business logic so your digital channels always reflect the latest data—automatically.
Absolutely. The platform is built for B2B complexity, including quick reordering, order templates, custom workflows, and account-based permissions. Whether you're serving 100 or 10,000 customers, the system scales with your growth.
EU Compliance
Get Ready for EU regulations with PIM and data discipline
The future of wholesale is digital—and so are the regulatory demands. EU legislation, including the Packaging and Packaging Waste Regulation and the Digital Product Passport, introduces complex product data requirements, making control of your data essential. Turn regulatory challenges into opportunities and future-proof your business with the right tools and data discipline.
With DynamicWeb PIM, you can:
✅ Ensure compliance with ease by structuring product data in a PIM
✅ Streamline data management to reduce manual effort and errors
✅ Turn compliance into a competitive advantage by differentiating on transparency and traceability
✅ Ensure Compliance: Accurately collect, enrich, and distribute product data to meet EU standards
Ready to talk?
Whether you’re looking to increase spare parts sales, speed up quotations, expand internationally, or improve customer loyalty, we’ll work with you to identify the best approach.
Brede Bjerke, VP Commerce