5 Tips for Managing a Multi Store eCommerce Business


Looking to learn to manage a multi store eCommerce business? Read this guide to tips and best practices for eCommerce businesses with multiple stores.

Opening your first online store is a huge business milestone. Opening multiple online stores is even better! But it can lead to unnecessary complexity, time spent jumping between website solutions and more integrations That’s why you’ll want to plan your eCommerce strategy with a single solution that supports multiple storefronts.

Managing a multi-store eCommerce business can be challenging, and it can be difficult to know where to begin. Whether you are launching a new company or looking to accelerate digital transformation, at Dynamicweb, we are here to help. In this guide, we share our key tips and best practices for eCommerce businesses with multiple stores. 

WATCH NOW: 2-Minute Demo on how to Setup Multiple Shops and Product Catalogs in Dynamicweb

If you prefer to breeze past the tips and experience our solution for yourself, explore our demo site to take the Dynamicweb Digital Experience Platform for a test run. 


1. Have a Solution that Enables Functionality Within One Platform 

Too often, companies have individual websites or storefronts for each eCommerce experience. This approach is an inefficient use of resources because administrators must jump between platforms to make changes. The administrator is tasked with maintaining consistency between product information while also making any required changes based on locality, audience, or site. Furthermore, each website solution has to be integrated with your ERP database individually, leading to complexity and the potential for tech debt.

To avoid the headaches and reroute the resources to drive growth, businesses need a solution that enables full, multi-storefront functionality in a single platform. Best practice is to choose a user-friendly platform that supports customizations and can handle the complexity of managing multiple eCommerce solutions

Dynamicweb enables multi-storefront and multi-website management all from one solution. In Dynamicweb, everything is available in one solution and fed from the same database. Users can manage a multi store eCommerce business by navigating between sites all in one interface. 

2. Streamline Data Management

In multi store eCommerce businesses, data can quickly become unwieldy. Businesses need smooth and effective workflows to manage product data, inventories, and customer data. Additionally, businesses need to be able to customize workflows to meet a number of internal and external requirements. 

In terms of product data management, businesses use the Dynamicweb Product Information Management (PIM) solution to consolidate, enrich, and validate product data all in one place and publish to every store and channel. The PIM solution enables consistent and engaging experiences with less complexity and faster implementation. Just like how DynamicWeb CMS supports multiple storefronts, DynamicWeb PIM data also spans across website instances, enabling you to choose which products are fed to which sites, all from one PIM solution.

3. Effectively Integrate Systems

Integration can be complex and requires knowledge and experience to build scalable solutions, especially when multiple storefronts or websites are involved. A comprehensive, integrated solution can help businesses harness the power of their CRM, ERP, PIM, and other systems to form a solution that is greater than the sum of its parts. Dynamicweb’s open integration framework gives businesses an advanced starting point that includes standard templates for integrating multi store eCommerce with ERP, CRM, or any other system. The best part? You only need to integrate your eCommerce and ERP one time.

4. Develop a Content and SEO Strategy

Multi store eCommerce businesses need to manage content strategy and search engine optimization (SEO) for every site. This can be a daunting task for businesses with a couple of online stores, but if your company has dozens or hundreds of sites, automation is key. With Dynamicweb, businesses can expand their digital presence and reach new audiences by creating and sharing content across websites and even across languages. Dynamicweb gives businesses all the necessary tools to execute successful content and SEO strategy. Dynamicweb also simplifies the content structure and maintenance to help your business reach its highest potential. 

5. Implement a Cloud-Hosted Solution

Right now, 60% of global corporate data is stored in the cloud, and the percentage is predicted to increase as businesses rapidly move to cloud storage solutions to improve security, increase reliability, and enhance business agility. A comprehensive cloud-hosted solution can streamline multi store eCommerce management and address security concerns across sites. Dynamicweb offers a true cloud eCommerce solution in partnership with Microsoft Azure to give businesses peace of mind and flexibility.

DynamicWeb MultiStore eCommerce Solutions

At Dynamicweb, we provide B2B and B2C businesses a unified eCommerce platform that can handle any customization and complex requirement presented by a multi store model. Our eCommerce platform is a part of our cloud-based eCommerce suite that allows customers to deliver better digital experiences and scale success through Content Management, Digital Marketing, eCommerce, and Product Information Management solutions, all on one platform.

To learn more, watch this 2-minute video: Setup Multiple Shops and Product Catalogs in Dynamicweb. 

To experience Dynamicweb multi store eCommerce solutions for yourself, try a demo for free.

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