Skagit Horticulture Reaches eCommerce Goals with DynamicWeb Solution

DynamicWeb

LOS ANGELES, CA, UNITED STATES - Skagit Horticulture is a wholesale plant grower and seller that operates greenhouses, container yards, and open-field production centers in both Washington and California. The company sells to a wide range of customers including garden centers and businesses with many different buying behaviors that range from relatively small purchases once per year to large, planned purchases all year long.

Despite a team of people whose primary job was to coordinate, correct, and enter orders, Skagit Horticulture encountered challenges with sales order management that hindered growth. To address this challenge, Skagit Horticulture began a search for a fully-integrated eCommerce solution that would allow customers to confidently and accurately place orders online without help from a sales representative.

In the search for eCommerce solutions, Skagit Horticulture realized the need for a vendor experienced with complex eCommerce implementations in the horticulture industry. With industry experience and an established demo environment tailored to unique horticulture needs, DynamicWeb eCommerce was ready to help.

"We really felt like their knowledge and understanding of the industry and the business was there. Having somebody that was familiar with the industry was a huge help."

- Katie Miller, Retail Ready Program Manager at Skagit Horticulture.

With DynamicWeb, Skagit Horticulture achieved a fully-integrated eCommerce website where customers can log in and submit their order, and the order appears in the Sage ERP immediately. The experienced sales team now uses the time to improve other areas, build tools for internal analysis, and enhance sales processes beyond the tasks of simply inputting orders.

Customer satisfaction has increased thanks to the new streamlined and integrated ordering experience. Customers can now confidently plan and place orders knowing that inventory available-to-promise is updated in real-time. Plus, customers are now more educated during the buying process with all the product information and images they need at their fingertips.

"Customer satisfaction has gone way up. When things are going well, we hear from our customers less. And in this case, that's a good thing!"

- Jeremy Myrick, IT Manager, Skagit Horticulture.

With its DynamicWeb eCommerce solution up and running, Skagit continues to fulfill the vision of not being just a farm, but a great company to do business with in the 21st century.