New partnership between BHG Singapore and DynamicWeb

DynamicWeb

BHG Singapore is a department store operating four stores (including one online store) across Singapore; BHG is currently undergoing a major transformation involving its merchandise, systems, and processes. Successful implementation of a unified commerce solution is likely to be the foundation of the company's next phase of digital transformation.

BHG Singapore's digital transformation strategy is a component of its 5-year transformation plan, and it entails much more than going online or leveraging advanced technology tools. The goal of this plan is to evolve into a new business model and the unified commerce solution is pivotal to this strategy. Interestingly, the recently implemented unified commerce solution by DynamicWeb is one of the earliest in Singapore, and will allow BHG Singapore to propel towards the next phase of its transformation with several exciting plans.

DynamicWeb enables BHG Singapore to:

• Become more customer-centric and eliminate channel silos by leveraging one single commerce platform
• Deliver a seamless shopping experience where BHG can offer a Click and Collect experience not seen before. The customer can fulfill their order and, if needed, pickup part of the order in one store, another product in another and get the rest delivered at a moment of their choosing.
• Offfer the same flagship product experience in their smaller stores by introducing the endless aisle concept.
• Introduce effortless check-outs, where customers can make their purchase whenever ready, at any spot of the store. Skip the traditional cashier queue and be served by staff with Mobile Point-of-Sale.

In the next phase of digital transformation, BHG Singapore plans to introduce AI software for hyper-personalization, merge online and offline channels with concepts such as virtual stores, introduce predictive analytics, and build an ecosystem around the concept of a platform as a business model.