DynamicWeb’s 2025 Report Reveals B2B eCommerce Trends & Strategies

DynamicWeb

Los Angeles, CA: DynamicWeb has published its highly anticipated B2B eCommerce Trends Report for 2025, offering businesses critical insights into the evolving landscape of B2B online sales. Based on input from over 400 professionals across the US and Europe, the report highlights key strategies successful companies use to stay competitive in an increasingly demanding market. 

The findings underscore a transformative shift in B2B buyer expectations. Customers are demanding more for less–better service, higher quality, and seamless purchasing experiences, without the delays of traditional sales processes. A key report finding reveals that leading organizations leverage eCommerce platforms to enhance operational efficiency, drive revenue growth, and deliver personalized, consumer-grade purchase experiences.

Among the report’s key highlights:

• 85% of B2B organizations have an eCommerce storefront or self-service portal 
• 66% of firms are increasing their investment in customer portals 
• 55% sell via online marketplaces like Amazon, eBay, or sector-specific sites
• 42% revenue growth is expected by firms with eCommerce storefronts over the coming year 

DynamicWeb’s research further illustrates the rise of omnichannel strategies and the growing importance of integrated solutions such as Product Information Management (PIM) systems. These tools help companies break down data silos, enabling consistency across digital and offline channels while enhancing customer satisfaction. 

The 2025 B2B eCommerce Trends Report is an essential resource for decision-makers in B2B industries who want to understand how to adapt and thrive in this rapidly changing environment.