PIM for Ecommerce: The Importance of Working with Professionals


Product information management or PIM ensures your business can manage its product data to market and sell using various channels.

Product information management or PIM ensures your business can manage its product data to market and sell using various channels. If you’re like most of the modern world, you’re doing some of that selling and marketing via ecommerce, which means that your PIM system needs to work with your ecommerce system. The more ecommerce selling you’re doing, and/or the more complex it is, the more important PIM becomes.

If you’re not already using a PIM system, it’s time to start. To ensure that you can manage all of those products across all of your channels, working with professionals is key. When you’re able to set up PIM and ecommerce and integrate the two fully from the start, any future growth, product changes, or channel adjustments will be easier to manage.

What Exactly is PIM?

Consider all of the sources of product information — product suppliers, your warehouses, media from photographers and graphic designers, and more. And think about all of the channels that rely on that information, from ecommerce and print advertising to internal departments and beyond. Product information management is a system that consolidates and catalogs the details of your products in one place. A solid PIM system is fed by its sources and used by its channels, funneling accurate, clear product data to where it needs to go.

You can experience many benefits using a PIM system within your ecommerce platform. It saves time and resources, allowing your business to share data directly and leverage existing product attributes, reducing the need for manual data entry. It gives your clients access to extensive, high-quality product data, which is helpful in searches and filtering. Integrating your ecommerce system with PIM improves customer experience, reduces your repetitive workload, and helps get your products to the people who want them.

How Professionals Can Help With PIM

As you can see, PIM is not as simple as it might look at first glance. A lot of data goes into a good PIM. And all of it needs to be consistent and accurate. Every source and channel needs to be connected to the PIM in the right way, or else someone or something will miss vital information. And, not every PIM system is the ideal fit for a given business, much like every other form of technology we use in ecommerce.

All of this can feel daunting or discouraging, but it doesn’t have to be an insurmountable problem. By working with professionals well-versed in PIM, ecommerce, and technology that support business growth, your company can take advantage of all that PIM offers without hesitation or confusion.

Dynamicweb is here to help you with all of your PIM and ecommerce needs. Email us at or download our PIM factsheet.

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