Leveraging Marketing Personalization in 2021: How to get ready for it


As part of iResearch's Thought Leaders Voice podcast series, Dynamicwebs' VP of Marketing, Eric Jan C. van Putten, joined a conversation about “Leveraging Marketing Personalization in 2021: How to get ready for it.”

In the Thought Leaders Voice podcast series, iResearch explores the world of how independent thought leaders bring their ideas to scale within the business world and share powerful, thought-provoking insights.

Key Takeaway

  • How can brands provide relevant, personalized content at every stage of the marketing funnel, and how can they take this process and perfect it beyond delivering emails?
  • What are the biggest challenges faced by marketing leaders on both an operational and strategic level right now and coming up in the future?
  • How can you really measure and demonstrate the ROI of personalization?
  • How important is it for brands to invest in customer data and analytics foundations & build up agile capabilities to drive personalization?

Listen to the podcast here →

The podcast episode was originally aired on 06 May, 2021.

The objective from this podcast series remains to educate senior-level marketers & thought leaders to help them solve some of the most quizzing marketing questions propping up right now.

This is an independent and self-sponsored series aimed towards enhancing the profiles & importance of thought leaders amongst CXOs.

Read a related blog post about IP tracking 

Eric Jan C. van Putten is a data driven marketer who brings more than 10 years of experience in B2B marketing technology and customer experience marketing and has been involved in operational excellence as well as driving significant marketing efficiency and performance.

He is passionate about new marketing technologies and using them to drive business results. He always sees opportunities to increase marketing performance and efficiencies.

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