How to support your eCommerce with Social Media Marketing to sell more


The main goal of social media marketing is to increase and enhance brand awareness. Learn how to use social media for eCommerce and its benefits.

82% of all internet users report purchasing products online. In 2021, an overwhelming majority of social media users worldwide bought something after seeing it on a community platform, and more than 75% of social media users worldwide say they are open to shopping on social media platforms.

To build brand awareness, engage with customers, and increase sales, eCommerce sites need strong social media strategies. Social media compliments eCommerce by providing more outlets to attract consumers, communicate with existing and potential customers, direct traffic to convertible landing pages, inspiring sales, and increasing customer loyalty. 

Consumers can use social media platforms and eCommerce sites to research brands and share their experiences with other people. Social media platforms offer free tools that can fuel sales such as advertising, selling, and customer service. Ultimately, social media is fundamental to bringing attention to your eCommerce business. If you are looking to harness the power of social media for your business, this guide will tell you everything you need to know.

What is social media marketing for eCommerce?

Social media marketing for eCommerce is a compilation of strategies to increase your online presence and promote your business digitally. The strategies can range from promoting a website or application, selling goods or services directly on social media, communicating with potential and existing customers, collecting data and insights about your industry and your customers, among others. In addition to social selling, social media marketing allows you to build brand identity, establish a strong brand presence, community engagement and management, customer service, and competitive analysis.

Why and How to Use Social Media for eCommerce

In 2021, the main goal of social media marketing was to increase brand awareness according to a survey among United states-based marketers.

When you launch a new store, product, or brand, it is important to build excitement before sales opportunities are live. Building the unique identity and message of your brand is a process, and sharing it involves a calculated strategy. If consumers do not know about your offerings, the sales won’t just flow in by themselves. 

Social media is also a platform for partnering with influencers who can enhance your brand’s presence and reputation via brand ambassador campaigns, as evidenced by recent studies conducted in China and Italy. So, do you see the ‘why’ you should consider using social media for eCommerce?

Worldwide, over 2.89 billion people can be reached by advertising on Facebook, over 2.2 billion people can be reached by advertising on YouTube, and over 1.3 billion people can be reached by advertising on Instagram. While not every person is included in your target audience, and advertising budgets do not often allow for such expansive reach, social media does present a significant opportunity to connect with consumers across the globe. These platforms offer unique targeting tools that can assist your business in reaching your prospective and target audience. Advertising strategies are built around specific, measurable, achievable, relevant, and timed (S.M.A.R.T.) goals. Your team needs clear and appropriate objectives to create effective social media advertising campaigns that attract customers to your store, collection, or product. 

Quick tips to optimize your social media campaigns

  • Awareness campaigns use image, video, carousel, and collection ads to showcase your offerings and your brandConversion campaigns must  encourage audiences to take action with CTA messages like ‘read more’ or CTA buttons like ‘buy now’.
  •  If you are selling via online catalog, you should use paid advertisements to  highlight products .
  • If you are selling via your brick-and-mortar store, you can use traffic campaigns to be promoted to potential customers who are in close proximity.

Social media marketing can facilitate direct sales. Many social media platforms provide business accounts with native shopping solutions that are free and interactive. Through social media eCommerce, the customer journey is short because users can shop directly from their feeds.

What are the benefits of using social media for eCommerce?

Using social media for eCommerce offers many advantages. In a nutshell, eCommerce through social media can increase your target audience, facilitate meaningful customer service, generate sales, cultivate customer loyalty, and facilitate deeper research. 

What does the future look like for social eCommerce? Watch a recorded livestream where we have had the pleasure of interviewing Darren Guarnaccia, Senior Vice President of Product at Hootsuite.

Tips and tools for social media eCommerce

There are many tips and tools for social media eCommerce, but the most valuable piece of advice is to partner with an expert who can oversee the process while you focus on your core business. In addition to the comprehensive B2B and B2C eCommerce suite, Dynamicweb’s digital marketing solution  enables you to manage your social media eCommerce solutions. 

Dynamicweb is trusted by more than +4,000 brands across the globe. Our customers include leading brands like Lego Wear, Vredestein, Unilever, Winnebago, L’Oréal, Flying Tiger, Toyota, Europcar, and Skanska. Built on Dynamicweb, these customers are empowered to gain lifelong customer relations, increase revenue, and grow their brands.

Contact Dynamicweb to support your eCommerce with social media marketing.

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