How to Create and Implement a PIM Product Workflow


To maximize your competitive edge, your efficiency, and your customer service, moving that data through a solid workflow is key.

A product information management (PIM) platform is key to collecting, handling, and enriching your sales and marketing data, but a PIM product workflow does the heavy lifting. It’s not enough to have that data in place. To maximize your competitive edge, your efficiency, and your customer service, moving that data through a solid workflow is key.

Let’s back up — what is workflow, anyway? A PIM product workflow is the way a product moves through processes, whether you are adding a new product, removing an obsolete product, or updating existing product information. 

Whatever workflow you are implementing, following best practices for PIM product workflows positions your business to make the most of your resources, managing products at any stage accu-rately and efficiently.

Creating an Effective PIM Product Workflow

Regardless of what you are doing with the products in question — bringing them onboard, up-dating them, taking them out of the system, or introducing them to a new channel — workflow offers a way to keep it organized and to keep everyone on task. Map out exactly what needs to be done to bring any given product through its process. Everyone should know their roles, for instance, whether writing marketing copy, identifying what aspects of a product’s related content need to be updated, determining which product info to send to a new channel, or signing off as a manager. 

Ensure that approvals are in place for the critical aspects of your processes. This ensures that no-body can publish inappropriate or incorrect data, not even by accident. And an effective PIM product workflow notifies users when others have completed tasks that impact their work, ena-bling them to prioritize their tasks. It also allows staff to identify anything overlooked and who’s responsible for filling in the blanks. Instead of wasting time going back and forth trying to track down what needs to be done and who needs to do it, it’s all laid out in the PIM. It’s also possi-ble to prioritize specific tasks for identified users to ensure that product workflows follow an or-der that makes sense. 

Implementing your PIM Product Workflows

Check out our video on PIM product workflows for more information. If you like what you see or want to explore further, it’s easy to get instant access to a full demo of our platform, including PIM. You can also contact us to set up a specialized walk-through demo with one of our product specialists. In this way, you can take a closer look at how our platform will support your PIM product workflows.

If you have any questions about creating an effective product workflow, we have the answers. Whether you have a plan or you are not sure where to start, we are looking forward to hearing from you and we can help. Get in touch with us by email at

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