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How to Accelerate Product Data Management with PIM & Business Central Integration
DynamicWeb
Simplify product management with a unified PIM and Dynamics 365 Business Central connection to accelerate time-to-market and reduce friction.
Across industries, companies face mounting pressure to maintain accurate catalogs across, launch new products quickly, and adapt to customer expectations. Yet disconnected systems and a lack of product workflows continue to hold many businesses back.
Research shows that even a simple line extension in consumer packaged goods takes an average of 13 months to launch. Inefficient product data processes contribute directly to these outcomes. Errors creep in, teams duplicate work, and time-to-market stretches longer than it should.
On the other hand, streamlining product data can drive measurable improvements in speed and quality. According to McKinsey, removing friction and rewiring processes across the product lifecycle helps companies bring innovations to market faster and more reliably.
Watch Now: Take Control of Product Data in Business Central with PIM (on-demand webinar)
By unifying product data management with Business Central, businesses can enrich product information, synchronize updates automatically, and reduce the risk of errors.
The Challenge of Product Data in Dynamics 365 Business Central
Microsoft Dynamics 365 Business Central is a powerful ERP system, but managing product data within it is quite limited. For companies handling complex products and thousands of SKUs across multiple markets, relying solely on Business Central to manage enrichment and distribution often leads to bottlenecks.
The first challenge is complexity. Business Central is built for financial and operational management, not for managing the rich product content customers expect, such as detailed descriptions, images, specifications, and translations. Trying to maintain all of that within the ERP quickly becomes unwieldy.
The second is accuracy. When product updates aren’t synchronized across systems, inconsistencies emerge. A customer might see outdated pricing or incomplete product details on your storefront, while sales teams are working with a different version altogether. These mismatches damage trust and can directly impact sales.
Finally, manual processes add significant delays. Teams often resort to spreadsheets, manual imports, or back-and-forth emails to get product data into the right place. Every handoff creates another chance for errors and slows the pace of launches or updates. In competitive industries where time-to-market is critical, these delays can mean missed opportunities and a higher risk of failure.
How PIM Accelerates Connection with Business Central
If Business Central already stores product data, why add a PIM? The answer lies in the type of information each system is designed to manage. Business Central excels at handling core business logic like inventory, pricing, and transactions, but it isn’t built for the detailed enrichment and distribution of product information that modern commerce demands. Customers expect rich descriptions, technical attributes, images, videos, and multilingual content; this is where a PIM solution shines.
A PIM acts as the single source of truth for all enriched product content, while Business Central manages the financial and operational side. When the two are tightly connected, businesses can synchronize data automatically: ERP master data flows into the PIM for enrichment for sales and marketing channels, while enriched product content flows back into Business Central to support sales and support agents. A frictionless connection eliminates the need for manual imports, spreadsheets, or duplicate data entry.
The real value comes from automation. Instead of relying on teams to push updates by hand, PIM and Business Central synchronization ensures changes are reflected everywhere in real time. Pricing, availability, and transactional details from the ERP remain accurate, while enriched product data from the PIM is always up to date across web stores, partner portals, and marketplaces.
The result is a faster, cleaner process for managing product information. Businesses cut down on errors, accelerate time-to-market, and make it easier for customers to access the right product details at the right time, all without overburdening the ERP.
Key Benefits of Faster Product Integration
- DynamicWeb now offers a streamlined integration method between PIM and Business Central, enabling end-users to set up product mapping in minutes and hours, rather than days and weeks. Plus, users can complete the mapping within either interface, Business Central or PIM, based on their UX preferences or licensing access.
- Pushing enriched product from PIM back into Business Central for sales agent support and better product context, without creating custom fields within Business Central.
- Streamlining updates across systems: A single change, whether it’s a price adjustment, a new attribute, or an updated image, flows everywhere it’s needed. Teams no longer have to manage duplicate updates in multiple systems, saving time and reducing frustration.
- Reducing errors: Synchronization ensures that customers, sales teams, and partners always see the same product details. By eliminating manual re-entry, businesses avoid the mistakes that create mismatched pricing, missing attributes, or incomplete records.
- Redirecting the manual workload to more critical tasks: Finance, marketing, and product teams can spend less time on administrative work and more time on strategic activities like market analysis, content optimization, and customer engagement.
- Activating scalability for growing catalogs: As product lines expand, manual processes break down. An integrated PIM and ERP setup scales easily, managing thousands or even hundreds of thousands of SKUs without adding complexity or headcount.
- Bringing new products to market faster: Automated synchronization shortens the time it takes to launch. Instead of waiting for manual updates, enriched product data is published instantly to all sales channels, helping businesses capture opportunities before competitors.
DynamicWeb’s PIM for Dynamics 365 Business Central
DynamicWeb’s PIM for Business Central unlocks the full potential of your product data by combining ERP precision with flexible enrichment and distribution tools. The result is a light, reliable footprint that provides bi-directional synchronization between systems.
Request a tailored demo to see how DynamicWeb’s PIM for Business Central can streamline product data management and help you launch products faster.
Learn more about DynamicWeb’s PIM for Business Central integration in our on-demand webinar here.