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Enriching Business Central with Product Data
DynamicWeb
Learn how DynamicWeb PIM helps enrich and sync product data back to Business Central by empowering sales, reducing errors, and improving product visibility.
Microsoft Dynamics 365 Business Central provides a strong ERP foundation for managing orders, inventory, and financials. However, when it comes to rich product content, Business Central can quickly hit its limits when operating alone. For many organizations, product details live across spreadsheets, file systems, and disconnected databases. Keeping Business Central up to date too easily becomes a manual, error-prone process that slows teams and weakens data consistency. That’s where DynamicWeb PIM for Business Central comes in. DynamicWeb PIM centralizes product data from multiple sources into one unified hub. From there, teams can enrich product information with attributes, images, and descriptions, and push that data directly into Business Central, creating a single, synchronized source of truth for all product information.
To see how integration works in practice, download the on-demand session: Take control of product data in Business Central with PIM.
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Why Enriched Product Data Matters for Business Central
Business Central excels at managing transactional data, including pricing, stock levels, and orders. Unfortunately, it wasn’t designed to handle the rich, descriptive product content that drives customer engagement and supports sales. Enriched data is a game changer.
For sales and service teams specifically, enriched product data inside Business Central is invaluable. It means they can instantly access complete product information without leaving the ERP environment. A vast depth of data also powers the growing use of AI-driven sales and support agents within Business Central. These intelligent assistants rely on structured, comprehensive product data to deliver accurate recommendations, personalized responses, and helpful self-service interactions. By feeding them enriched product information from PIM, businesses enable faster, more precise, and more human-like experiences. When every detail is readily available in context, sales agents can answer questions confidently, avoid quoting outdated specs, and shorten response times. The measurable results include improved efficiency, fewer errors, and stronger customer relationships.
Common Product Data Gaps in Business Central
Even well-managed ERP systems face familiar data challenges. Common gaps in Business Central include:
- Incomplete or generic product descriptions.
- Missing or outdated images, technical files, and digital assets.
- Inconsistent naming conventions across categories or regions.
- Lack of localized content for international markets.
These gaps make it harder for teams to maintain consistent product information across channels. Manual updates introduce even more complexity by slowing productivity and increasing the likelihood of human error.
Disconnected tools compound the problem. When data lives in multiple systems, Business Central users often work with outdated or incomplete product information, leading to inefficiencies across sales, support, and fulfillment.
A centralized PIM system solves this by providing a dedicated space for product enrichment so all data is accurate, complete, and ready to sync back to Business Central.
Publishing Enriched Data Across Channels
Once your product data is enriched, DynamicWeb PIM makes it easy to distribute everywhere it’s needed. With built-in synchronization, businesses can publish data across websites, eCommerce stores, catalogs, partner portals, and dealer networks, all from one place. Crucially, enriched data can also be pushed back into Business Central for internal use. Bi-directional integration allows both internal teams and external customers to work from the same, accurate information.
- Sales teams get real-time access to detailed product content.
- Marketing teams can launch campaigns knowing the product data is correct.
- Fulfillment teams can rely on consistent, complete product details for faster processing.
Taking a unified approach eliminates the need for costly ERP customization or external middleware. Instead, teams gain a dynamic, connected system that maintains accuracy across every touchpoint.
Explore DynamicWeb PIM for Business Central
With DynamicWeb PIM, businesses get a centralized, efficient system for enriching product data and syncing it directly to Business Central. Teams no longer struggle with siloed information or manual updates. Everything stays aligned across channels and departments. Enriched data becomes an operational advantage, powering better sales conversations, stronger customer experiences, and faster product launches.
If you want to streamline product management and strengthen your Business Central environment, sign up for a demo and see how DynamicWeb can support your growth.