eCommerce Data Integration Tools You Should Know and Use
Integration of Data in an eCommerce Setting is a great way to plan for the future. Learn about what data integration tools you should be using today.
To rise above the competition, organizations need to make effective business decisions and meet growth objectives. And how do they do that? With data. However, a global study conducted in 2020 showed that many companies were underutilizing their data.
Does your company appreciate the value of its data? Can you combine data from your eCommerce, ERP, CRM and other systems to put together meaningful insights and automations?
Read on to understand data integration and the ways it can empower your business to improve customer insights, optimize operations, and drive sales.
What is eCommerce data integration?
Data integration is the process of combining data from many different sources and utilizing itin a singular, unified manner. That data is used for anything from business process automation, analysis, business intelligence, marketing, reporting, and more. Data integration can occur in real-time (live), on a schedule (batch)basis. The integrated data can be used to carry out a multitude of processes and is particularly relevant to eCommerce businesses who want to automate orders from their website and brick-and-mortar processes to their back-end systems.
What are data integration approaches for eCommerce?
Data integration involves the collection, cleaning, mapping, transformation, organization, and dissemination of data for specific purposes. There are a variety of approaches to data integration, especially when it comes to eCommerce or add-on solutions to your ERP.
Modern solutions are often hosted in the cloud and integrated via an Application Programming Interface (API). This option is often ready-made, flexible, and provides a light IT footprint between solutions so that upgrades and maintenance is simpler.
Dynamicweb eCommerce Suite simplifies data integration >
Some eCommerce solutions are designed to be "embedded" in the ERP, which requires customizations to the ERP solution itself. The downside to this option is interdependence between the solutions. If the ERP goes down, so does the eCommerce functionality and vice-versa. Integrations frequently break when one solution is upgraded and ultimately “tech debt” builds up.
Helpful eCommerce Data Integration Tools
The Dynamicweb eCommerce Suite flexibly integrates with virtually any ERP, CRM and other back-end systems via API. The Data Integration Module seamlessly imports and exports data to and from the Dynamicweb solution, runs and edits integration activities, and sets up notifications. Through batch and live integration, the timeframe and frequency of integration can be customized for best performance.
To utilize the full potential of your website data and digitize your operations, integrate Dynamicweb with your Microsoft Dynamics ERP and CRM solutions. Together, these platforms offer process automation, smart integration, data for personalized experiences, automated email marketing, intelligent targeting, and more.
By integrating with your Microsoft Dynamics solution you’ll also empower employees with unified systems and few manual processes, particularly when it comes to entering sales orders and resolving customer service questions.
More than +4,000 brands worldwide trust Dynamicweb with their integrated eCommerce solutions. Our customers include leading brands like Lego Wear, Unilever, Winnebago, L’Oréal, Flying Tiger, and Toyota.. Built on Dynamicweb, these companies are empowered to gain lifelong customer relations, increase revenue, and grow their brands online.
To learn more about integrating your eCommerce and ERP data, contact us today!