6 Businesses That Can Benefit From PIM System


With all these noteworthy capabilities, you may wonder, “does my business need a PIM system?” PIM is distinct in that it can truly optimize processes and generate growth opportunities while saving you time and money.

A product information management system (PIM) allows businesses to:

  1. Consolidate, enrich, and validate product data in one place
  2. Publish product information to all sales and marketing channels
  3. Deliver consistent and engaging omnichannel experiences

With all these noteworthy capabilities, you may wonder, “does my business need a PIM system?” PIM is distinct in that it can truly optimize processes and generate growth opportunities while saving you time and money. The more products, languages and channels a company sells on, the more a PIM solution will benefit them. In this guide, we explain who uses a PIM system and discuss the ins and outs of the Dynamicweb PIM solution.

What businesses can benefit from using a PIM system?

Any company selling goods online can benefit from a PIM system, as it provides efficiency and control over your product data. And some companies need it more than others. PIM systems are most commonly used by wholesalers and manufacturers that offer a wide range of products. Still, many businesses that benefit from PIM do not fit into these two categories. A breakdown of the business qualities necessitating a PIM solution follows. 

Large Number of Products and SKUs

Companies that handle large product volumes and many SKUs need a PIM to bring product management to a reasonable level. For companies that manage upwards of thousands of products, achieving a 360-degree overview of all the product information is incredibly valuable. A PIM helps companies with large product volumes store and manage all of that information efficiently, and distribute to various channels so it doesn’t have to be updated in multiple places.

Complex Products with Many Variants 

Companies that offer complex products with many variants need a PIM to ensure the data is adequately enriched and collated across all channels. When products have many variants, it can be difficult to maintain consistency and ensure that all of the product information is complete across the variants. A well thought PIM solution provides inherency, which means that you can maintain the product information that is shared between products and augment only what is different, according to a defined workflow structure customized for the product groups. 

Selling in Multiple Languages

Companies selling in multiple languages need a PIM to manage product translations and adapt the distribution as required. If you work internationally, you know it is key to offer your product information in local languages and remain compliant with local law. You are also likely aware of how challenging this can be, especially if you must manage tens of languages and regions. A quality PIM solution allows you to handle multiple brands, shops, and languages with ease. 

Selling on Multiple Channels

When companies showcase their products across multiple channels, such as different websites, marketplaces like Amazon, or product catalogs,a PIM system connects all the product information to the channels so you only have to manage it in one place. Each channel needs different information; if data is lacking, sales and revenue suffer. A robust PIM solution allows easy distribution of the necessary information across channels, optimizes products, and delivers rich product experiences. 

Exchanging Data with Partners

Companies that exchange product data with many business partners, i.e., manufacturers providing product data to distributors, can use a PIM to manage the flow of data upstream and downstream. Through a PIM, a company can create workflows and structures that designate what information flows in which direction and ensure accuracy every step of the way. 

Unclear Internal Processes

A PIM solution is ideal if a company has unclear internal processes and needs to gain control over product information because it provides structure, visibility, and control. Often unclear processes are tied to the use of disparate applications and more complexity than is necessary. Working with a PIM means fewer applications, fewer integrations, and way less complexity. 

Dynamicweb PIM System

The Dynamicweb Product Information Management (PIM) solution allows you to consolidate, enrich and validate your product data in one place and publish to all of your online and offline channels to deliver consistent and engaging omnichannel experiences. Seamlessly push products to your eCommerce storefront, third-party marketplaces, portals, catalogs and more. One Dynamicweb customer manages more than 65,000,000 prices with our PIM. To discover more success stories, visit our customer page

To get a head start on PIM implementation, watch this recorded webinar PIM from A-Z

To learn more about the benefits that our PIM can provide to your business, download this whitepaper, The Case for Integrated PIM

And finally, if you have questions or would like to take the next steps to enhance your business with a PIM system, contact us today. 


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