5 Stats That Will Get You Racing to Optimize Your eCommerce Website


The customer may be king, but the king wants to be a racecar driver. In today’s market, we know that the customer experience dictates your eCommerce success. We’ve posted blogs, written whitepapers, and hosted webinars on the topic.

But before you put the crown on your customer, think about why your customers instead want a helmet and the keys to an F1 racer. The reason is that site speed is a crucial component of the customer experience. 

And if your website isn’t optimized for fast delivery of a great experience, potential customers will become ex-potential customers before you can say, “My website is too slow.”

Here are five stats (courtesy of research by Forrester Consulting and Akamai) that prove the need for speed:

  • 40% of online shoppers abandon a website if the page takes longer than 3 seconds to load.
  • 47% of people expect a web page to load in 2 seconds or less.
  • 52% of online buyers say that quick page loads are important for them to stay loyal to an eCommerce site.
  • 57% of shoppers demand a fast checkout process
  • 64% of online buyers will choose to buy at a different site if they are unhappy with their previous eCommerce experience.

2 seconds. That’s the time you have to show your customers your best content and product pages before the frustration sets in. Longer than that? They disappear in a cloud of smoke.

Nobody said eCommerce was easy. With a plethora of quick-loading sites as your competition, your prospective customers do have options. And you don’t want to give your online visitors the time or the reasons to start exploring other options.

Fast site speed isn’t only essential for the customer experience; it’s critical for SEO also. Site speed affects your SEO ranking, which means it determines whether or not those online shoppers find you in the first place. You don’t win over impatient shoppers on the 7th page of Google search.

An eCommerce solution that helps you optimize your site is a huge resource. Proper compression of images, page caches, and other Content Management tools are important for keeping your web shop swift, smooth, and successful.

So race to your website right now, with stopwatch in hand, and see how quickly your site loads. If you’re crawling along, then it’s time to optimize and put your customer experience in the fast lane.

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