5 Mobile eCommerce Trends to Try in 2023
M-commerce is increasing in popularity and creating sales opportunities. Read on to learn our top 5 mobile eCommerce trends to adopt in 2023.
Mobile eCommerce, also referred to as m-commerce, is an essential category of eCommerce that is quickly gaining traction in the market. Retail m-commerce sales in the U.S. exceeded 360 billion dollars in 2021 and are expected to nearly double by 2025, reaching approximately 710 billion dollars. Surveys from 2022 show that over half of smartphone users search for and buy products with their mobile devices, and that percentage is expected to grow. Mobile eCommerce is not only relevant for B2C shopping but also growing in the B2B sector as the opportunities and demands for mobile eCommerce increase.
How do you take advantage of the opportunities to connect directly with your customers and increase sales? In this guide, we look at five mobile eCommerce trends to take your online selling strategy to the next level.
1. Activate Voice Commerce
The number of eCommerce transactions conducted through voice assistants is on the rise. In 2021, the total worldwide value of voice commerce reached 4.6 billion dollars. This figure is on track to grow more than 400% in just two years, reaching a value of 19.4 billion dollars in 2023. To activate voice commerce, expose your products to voice search and voice shopping platforms and optimize your website to answer questions commonly asked by voice search users. Devote particular attention to optimizing for Alexa, the dominant player in the voice commerce industry, and develop In-Skill Purchasing capabilities.
2. Prioritize the Mobile Layout of Your Website or App
Without special attention to how the site looks on a mobile screen, the eCommerce experience is often a mess of poor padding, hard-to-view images, impossible navigation, and jumbled columns. To address this issue, most CMS platforms are mobile-responsive, meaning they can dynamically adjust based on the screen size. However, most companies implement mobile responsiveness minimally, just enough to check a box with Google and ensure the search engine does not penalize your site for lack of mobile responsiveness. If the only goal is to satisfy Google’s preferences, a significant opportunity to increase customer engagement is missed. Users will quickly jump to another, more pleasant shopping experience if a mobile site or app is difficult to navigate.
With mobile shopping on the rise, it is time to dedicate the resources to ensuring your mobile eCommerce presence is ultra-responsive. Whether you offer a website, app, or both, attend to the following functionalities to ensure a smooth mobile shopping experience:
- Maintain rapid page load times on your website. Google’s PageSpeed tool measures loading times and provides recommendations for improvements.
- Scale the navigation buttons to cater to thumbs of all sizes.
- Display quality images on full-screen so your products are viewed in the best light.
- Ensure your site meets ADA mobile accessibility standards so everyone can shop for your products and services.
3. Invest in Social Commerce
In 2021, 82% of the U.S. population used social media. Platforms like Instagram, TikTok, YouTube, LinkedIn, and Facebook have become central to our lives and serve many different purposes. It is no longer about just chatting with friends. B2B and B2C buyers use social media to research products and make purchases.
Investing in social commerce as part of your 2023 mobile commerce strategy allows you to meet your customers where they spend the most time and take advantage of countless promotion, advertising, and conversion opportunities. Social commerce is an excellent way to expand audiences and allows brands to have more control over communication and brand expression than marketplaces. Make sure to link directly to the products or services you share through social media so that customers can make purchases when they encounter content about products or services they love. This accelerates the buying journey and smooths the shopping experience.
4. Offer Multiple Payment Options
A survey conducted in 2022 revealed that 7% of shoppers abandoned their carts because the site did not accept their preferred payment method, and 8% of shoppers abandoned their carts because the checkout process was too complicated. To improve your mobile eCommerce strategy, jump on the trend of making the checkout process as fast and easy as possible. Take steps to reduce the number of clicks required to complete a purchase for B2B and B2C buyers. For B2B buyers, offer automatic invoices so that customers can easily manage and pay their invoices online. For B2C buyers, offer buy-now options that connect to popular payment apps like Apple Pay or PayPal.
5. Integrate Augmented Reality and Virtual Reality
A study in 2021 revealed that the main reason buyers return purchases is that the product does not fit. Another major reason why products are returned is that they do not match the description. Features like VR fitting rooms and AR live streams of spaces or environments can help shoppers visualize how the products will fit them or their space. Integrating AR and VR into your mobile shopping solution can boost the enjoyment of the shopping experience and increase confidence in the purchase decision. Thankfully in recent years, technology has come a long way, so these AR and VR experiences are much more accessible to businesses and consumers.
Learn more about mobile eCommerce
As eCommerce continues to grow alongside mobile phone usage, it will be crucial for companies to be just as easy to do business with on phones as it is on computers. Beyond just what channels they’re selling on, sellers will want to ensure they’re optimized for all devices as well. In short, mobile commerce is an important member of the omnichannel family!
Looking to learn more? DynamicWeb is here and ready to help. Contact us today!