Why PIM is key to eCommerce success

Learn how PIM can help grow and optimize your ecommerce – including key considerations for choosing the right PIM solution to support your business.

Customer expectations are evolving as consumers spend more time researching product purchases online. As a result, the importance of high-quality product content becomes paramount for retailers, manufacturers, and distributors alike.

In fact, retailers are prioritizing the enhancement of online product content above other merchandising initiatives like product recommendations, segmentation, personalization, and A/B testing. Why? Because detailed product content is a valuable differentiator when it comes to customer experience and loyalty.

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