The state of B2B eCommerce 2023
If you're a decision maker in a B2B organization that hasn't yet explored eCommerce in detail, this report is a must-read. The results paint a picture of a market alive not only to the immediate revenue opportunities eCommerce represents, but to a raft of broader competitive advantages which ambitious organizations can capitalize on in 2023 and beyond.
B2B firms need to make it easy for customers to find, research and buy from them. Any friction in the process could prompt a potential customer to opt for a competitor.
This is particularly pertinent when we factor in an uncertain economic climate; against which backdrop the B2B sector is increasingly embracing eCommerce’s potential. The benefits of eCommerce storefronts or portals have long been recognized within B2C but as we settle into the post-pandemic era of increased remote working, more sophisticated digital communications, and a shift towards customer lifecycle marketing, the B2B sector is raising its eCommerce game.
If you're a decision maker in a B2B organization that hasn't yet explored eCommerce in detail, this report is a must-read.
This year’s eCommerce report surveyed more than four hundred B2B professionals in the US and Europe to understand firms’ changing attitudes towards eCommerce; where they plan to invest; the role of channels such as online marketplaces; and how B2B organizations are driving value from their eCommerce solutions.
Don't miss out on the benefits of B2B eCommerce. Download our report today and learn how your organization can stay ahead of the competition in 2023 and beyond.