The CFO as a change agent for digital transformation
Featuring Forrester & BHG
High-performing organizations have accelerated their digital transformation and leveraged eCommerce solutions to adapt to changing market realities. But rarely, the CFO is the primary change agent that initiates and drives this change. At BHG CFO, Jheeva Subramanian, did precisely this.
Learn from Forrester's sr. Analysts Joe Cicman and Amanda LeClair on how Product Experience, Product Information Management and eCommerce go hand in hand.
And from BHG's CFO, Jheeva Subramanian, on how they transformed the organization to be a department store that is data driven and has taken unified commerce to the next level. How they introduced a new eCommerce storefront, incl. integration with Microsoft Dynamics D365 Business Central and LS retail, and build a leading example in Retail.
Watch this webinar to learn:
- Insights from Forrester on how they perceive the current and future markets
- How eCommerce and product information strengthen each other for increased commerce performance
- How BHG approached their biggest eCommerce project to date
- How rich product data drives better product experience resulting in an excellent BHG brand experience
- How Self-Service helps drive business results and increase happy customers