PLUS
Scalable B2C eCommerce and PIM solution for optimizing sales processes
Dynamicweb’s PIM-database handles all product data and digital assets – i.e. photos, manuals and videos - related to the products. The system is user-friendly and eases the internal work flows for PLUS because the editor has a clear overview over the entire product catalogue and can manage the products in the PIM it self.
PLUS is leading Danish supplier of outdoor fencing, doors, rocking stands and garden furniture. The products are sold through Danish construction markets, large retail chains and webshops.
The Challenge
Supporting customers throughout the shopping experience.
PLUS wanted to move beyond the inside-out communication and the strict focus on technical specifications to support the direct needs of their end customers instead.
The purpose of PLUS's new eCommerce solution was to move beyond the inside-out communication and support the customer throughout the shopping experience.
PLUS has previously been highly dependent on marketing from their partner vendors. Now they have a digital shopping exhibition where customers can find inspiration and combine their own solutions. See how PLUS strengthened their business with DynamicWeb.
The Solution
DynamicWeb was an obvious choice for PLUS because of the integrated PIM system and the user-friendly backend of the all-in-one platform.
The PIM database has received positive feedback from the partner vendors, who are now able to easily source product descriptions, prices and images for their campaigns in the frontend of the PIM.
The products and the shopping flow work like a true commerce solution, but the customer ends up having two choices to complete the order. One option is printing the shopping list and bringing it to a local hardware store to complete the transaction. The other option is to put the products from the shopping list directly into the cart of a local PLUS partner vendor. The customer then completes the order on the partner site and the partner handles everything from transaction to shipping or click and collect.
PLUS benefits from this as all products are PLUS branded. PLUS avoids a situation where the customers are sold off brand bolts or other accessories as part of a larger product bundle – i.e. a complete fencing solution - in the partner store. The means improved sales for PLUS and higher customer satisfaction because the customer buys the right combination and quality for the entire solution. And PLUS maintains good terms with their partners without passing them in the supply chain.
DynamicWeb’s PIM-database handles all product data and digital assets – i.e. photos, manuals and videos - related to the products. The system is user friendly and eases the internal work flows for PLUS because the editor has a clear overview over the entire product catalogue and can manage the products in the PIM it self.
The Result
Performance knocks it out of the park
Conversion rate for punch out function is 0.68% and one partner reports that more than 70 % of these referrals end with a completed transaction in the partner shop.
The new solution has given PLUS a significant design upgrade, which supports the consumer's online purchase process to a greater extent.
The platform is scalable in relation to language and product numbers and categories, so that it matches the ambitious digital ambitions of PLUS. Initially, the website is available in a Danish and a German version, supplemented by Norwegian and Swedish landing pages. But the solution can be scaled as needed.
The PIM database has also received positive feedback from PLUS' partner vendors, who are now able to easily source product descriptions, prices and images for their campaigns in the front end of the PIM.
