Philipson Wine
B2C eCommerce and PIM solution raise the conversion rate by 75%
The responsive capabilities that come within the Dynamicweb solution targeted at mobile devices, have given the Philipson Wines webshop an easier user interface and have scaled high performance. In numbers, the new webshop has resulted in 180% more mobile conversions.
Philipson Wine sells directly to restaurants, businesses, and private customers across the country. Philipson Wine is the largest online wine store in Denmark and a leading importer and distributor of quality wines across the world.
The Challenge
With a desire to avoid unnecessary clicks on the website and enhance the user experience, Philipson Wine wanted to re-think the design of their webshop. They were challenged by not having a central place to store their product data and thereby deliver continuous data quality across their channels.
Also, they experienced a lack of a responsive web design for their increasing number of visitors from mobile devices.
The Solution
The DynamicWeb solution with PIM integration has improved the usability of the webshop, which has increased the conversion rate by 75%.
The responsive capabilities that come within the DynamicWeb solution targeted at mobile devices, have given the Philipson Wines webshop an easier user interface and have scaled high performance. In numbers, the new webshop has resulted in 180% more mobile conversions.
Lastly, the implementation of their PIM system has made it possible to store and display more than 20,000 customer quotes and wine reviews on the new webshop. Also, the fact that they can show the right product data on the webshop has provided more value for visitors to Philipsonwine.dk.
The Result
The new solution from DynamicWeb is responsive, which means that it now fits all mobile devices. In addition, it is easy to navigate through the pages of Philipson Wine and find all the information needed, from products to locations.
Segment
B2C eCommerce, PIM, Dynamics NAV
Location
Denmark
Website
Partner
Smartpage