Møblér
B2B and B2C eCommerce with PIM
From the PIM-database in Dynamicweb Møbler can easily control product data such as product descriptions, images and prices. The user friendly interface ease the internal workflow at the head office, in their shops and at the retailers.
Møblér is a danish chain consisting of independently owned furniture stores with 37 stores all over the country.
The Challenge
Møblér continuously aims to improve their website and webshop in order to be ahead of competitors. They elected twoday Co3 as a new digital partner. In cooperation with twoday Co3 Møblér upgraded their DynamicWeb solution as the first step towards implementing PIM.
The Solution
Møblér upgraded their DynamicWeb solution primarily because they expect to benefit from the many advantages of DynamicWeb PIM.
From the PIM-database in DynamicWeb Møbler can easily control product data such as product descriptions, images and prices. The user friendly interface ease the internal workflow at the head office, in their shops and at the retailers. The PIM solution offers the employees an overview of all products and efficient maintenance of product information.
The customers benefit from the new upgrade too. The user experience has been improved both on the website and in the webshop. As an example the customers can filter on product groups, when they visit the webshop.
The Result
The advantages of DynamicWeb PIM will provide great satisfaction around the organization. All product information will be easily accessible, which will ease the workflow at the Møblér head office as well as in the 35 local shops. Besides that DynamicWeb PIM makes it possible to improve the website and webshop to such a degree that Møblér surpasses competitors.
As an example, Møblér can have differentiated filtering parameters on product groups. This makes great sense for the Møblér customer since the sorting needed when buying a sofa differs from the sorting needed when buying a bed. DynamicWeb PIM contains great potential - the journey has just begun.
