Micul Fermier
B2B & B2C Solution integrated with Microsoft NAV
The new integrated DynamicWeb solution allowed them to efficiently manage B2B operations for their dealers and establish a successful B2C online shop, enabling direct customer engagement and valuable insights. Continuous development ensures they stay updated with market trends and deliver optimal solutions.
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Golden Fish SRL is a Romanian entrepreneurship company. The company owns 4 brands, among we can find Micul Fermier - the brand that strives to bring an impact on the agriculture industry and not only, by providing a variety of products and services, such as different equipment.
The Challenge
The need of a flexible solution for both B2B and B2C
Micul Fermier was looking for an online platform that could be connected to Microsoft NAV, its ERP system, but also a platform flexible enough to include both a B2B and a B2C business line.
Micul Fermier has been following a continuous upward trend in the 16 years of activity on the market and, therefore several needs appeared at the business level, which required fast and efficient solutions, in order to be able to support the growth in a sustainable way.
The company was looking for an online platform that could be connected to Microsoft NAV, its ERP system, but also a platform flexible enough to include both a B2B and a B2C business line. The team wanted to understand the online market better, so their business has seamless growth, the reason why, in 2020, they started to look for the most suitable eCommerce solution for their requirements and needs.
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The Solution
Full sync options with Microsoft Dynamics NAV
Commergent recommended DynamicWeb as it's based on cutting-edge technology from Microsoft, allowing full sync options with Micul Fermiers ERP system - Microsoft Dynamics NAV.
Analyzing the demand and using a solution that overcomes the challenges that the company was facing, Commergent recommended DynamicWeb as it's based on cutting-edge technology from Microsoft, allowing full sync options with their ERP system - Microsoft Dynamics NAV.
The B2B solution serves the business in the distribution area, supporting Micul Fermier in providing their dealers with real-time information for their business. Here, they can log in individually and access and manage their order.
As for the B2C solution, this represents Micul Fermiers online shop, which allows the company to build a direct-to-customer relationship with their final clients, staying closer to the market.
Even though the websites are live, there is a constant development process in order to improve and adapt them persistently, by analyzing the data traffic and the statistics. Micul Fermier is always updated with the changes and trends in the market, implementing and adjusting new solutions alongside the DynamicWeb and Commergent team.
We have found the solutions we needed, and openness to discuss and integrate our business strategy in the platforms that represent us on the market and we have also found an extremely passionate team who truly knows the solution that they’re working with.
The Result
Allowing Micul Fermier to be very close to the customers
First and foremost, we successfully met both B2B and B2C customers expectations during this website project, marking it as our greatest achievement. Despite being a completely new experience for our company, venturing into the B2C market with a new website, proved to be a resounding success. It enabled our company to establish close proximity with our customers and gain firsthand insights into their needs and preferences.
Segment
B2B, B2C, eCommerce, CMS, PIM, Microsoft NAV
Location
Romania
Website
Partners
Commergent