B2B & B2C Solution integrated with Microsoft NAV

Micul Fermier has been following a continuous upward trend in the 16 years of activity on the market and, therefore several needs appeared at the business level, which required fast and efficient solutions, in order to be able to support the growth in a sustainable way.

The company was looking for an online platform that could be connected to Microsoft NAV, its ERP system, but also a platform flexible enough to include both a B2B and a B2C business line. The team wanted to understand the online market better, so their business has  seamless growth, the reason why, in 2020, they started to look for the most suitable eCommerce solution for their requirements and needs.

Analyzing the demand and using a solution that overcomes the challenges that the company was facing, Commergent recommended DynamicWeb as it's based on cutting-edge technology from Microsoft, allowing full sync options with their ERP system - Microsoft Dynamics NAV.

The B2B solution serves the business in the distribution area, supporting Micul Fermier in providing their dealers with real-time information for their business. Here, they can log in individually and access and manage their order.

As for the B2C solution, this represents Micul Fermiers online shop, which allows the company to build a direct-to-customer relationship with their final clients, staying closer to the market.

Even though the websites are live, there is a constant development process in order to improve and adapt them persistently, by analyzing the data traffic and the statistics. Micul Fermier is always updated with the changes and trends in the market, implementing and adjusting new solutions alongside the DynamicWeb and Commergent team. 

First and foremost, we successfully met both B2B and B2C customers expectations during this website project, marking it as our greatest achievement. Despite being a completely new experience for our company, venturing into the B2C market with a new website, proved to be a resounding success. It enabled our company to establish close proximity with our customers and gain firsthand insights into their needs and preferences.