Juul's Wine and Liquor
New webshop doubles turnover online
By uniting B2C and B2B on one platform, they have not only increased efficiency but also created a great purchasing experience for their broad customer base
Juul’s Wine and Liquor started as a small wine shop in 1926 in Frederiksberg and is now a nationwide wholesaler for the specialty trade in Denmark. With two stores, they have evolved into a recognized company catering to private customers, companies, hotels, bars, and restaurants. They combine tradition with modernity and have a loyal customer base.
The Challenge
A complex transformation of Juul’s Wine and Liquor
Juul’s Wine and Liquor faced several significant challenges with their B2C webshop. They needed to increase traffic to the webshop while improving the technical and design experience for customers, as too few items were ending up in the cart. To meet customer needs, they wanted an inspiring and functional B2C webshop with integration to PIM and NAV, which would streamline employee handling and efficiency of product data. The new platform also needed to accommodate a future B2B webshop to support their wholesale business. This complex project was crucial for the company's growth and efficiency.
The Solution
A webshop solution that satisfies both B2C and B2B customers
Juul’s Wine and Liquor has created a webshop that combines the best of the B2C and B2B worlds. The same platform serves both private and business customers, making it easier to create and maintain pages and ensuring an optimal purchasing experience for all customer types. This saves the company time and money while providing all customers with an intuitive and beautifully designed user interface.
The new B2B webshop is designed to be the salesperson’s tool. With an intuitive frontend administration, salespeople can easily customize individual agreements with customers, such as discounts, free shipping, kickback deals, and contract terms, without needing to navigate complex backend systems. This makes it easier to manage customer relationships and ensure a smooth sales process.
The Result
Digital transformation driving growth
Their user-friendly and inviting webshop makes it easy for both private and business customers to find exactly the product they are looking for. With streamlined marketing efforts and an improved purchasing experience, the results are clear: from 2019 to 2020, online turnover increased by 137%, and the following year by an additional 23%. Although Covid-19 has had a positive impact on sales, Juul’s Wine and Liquor emphasizes that this growth would not have been possible without their digital efforts.
When Juul’s Wine and Liquor launched their new B2B webshop, there was excitement about how it would be received by salespeople and customers. The results are impressive: one year after launch, the proportion of B2B customers shopping online has increased from 16% to 32%, and the share of total turnover via the webshop has risen from 9% to 23%. These positive figures demonstrate that it is possible to create a successful behavioral change, where both B2B sellers and customers embrace new technological opportunities. This has brought joy both to Juul’s Wine and Liquor and to us, as it confirms the value of our work.
