Industrial Pump Group

A modern, multi-language eCommerce platform using marketing and CMS

The new modern platform informs, advises and converts visitors.

Industrial Pump Group (IPG) is your partner for all your pumping needs. With more than 30 years of experience in the sale, overhaul and supply of pumps and pump parts, IPG offers high-quality pumps from the best brands and expert repair and maintenance services for all types of pumps.

The Challenge

A Conversion-Driven Platform

Industrial Pump Group had some constraints and limitations in optimizing their marketing initiatives due to their current setup. Transitioning to a new platform presents Industrial Pump Group with the exciting prospect of substantial growth.

Industrial Pump Group is in a business and industrial sector. They want a platform where they can inform, advise and convert customers. It is important that the platform fits the service and that it is reliable and future-proof.

In addition, the platform must be clear and conversion-driven and have easy navigation.

Industrial Pump Group's technical requirements:

  • A contemporary website in terms of appearance and performance
  • More content-based functionalities
  • Multiple language layers (Dutch and English)
  • Clear navigation
  • An appearance/website design that fits IPG's brand and ambition
  • Webshop focused on B2B customers, where B2C customers can also convert
  • A 'My IPG' environment for customers and
  • Strong product detail pages.
The Solution

Revitalizing Brand and Empowering Creativity

In collaboration with Industrial Pump Group, the corporate identity was refreshed. Whereas blue and red were the leading colors previously, they are now blue and yellow. Different, suited fonts have been chosen.

By using presets, Industrial Pump Group can be flexible with content elements on a page, while still maintaining the styling.

The diversity of presets allows Industrial Pump Group complete flexibility in the design of the websites while staying within the corporate identity guidelines. After a Dynamicweb training, Industrial Pump Group is able to provide the website with all its content.

For this project I would especially like to thank Team Bluedesk for all the support and (technical) knowledge, which allowed us to create this beautiful online pump platform for Industrial Pump Group. We are proud of the final result.

The Result

Seamless Success: Transforming Industrial Pump Group's eCommerce Platform

The result is a modern eCommerce platform that incorporates all of Industrial Pump Group's requirements, and more!

A completely redesigned and future-proof platform was successfully launched within four months. This achievement was made possible through close collaboration, effective communication, the right expertise, and a proactive approach from all involved parties. 

The outcome is a modern eCommerce platform that not only meets but exceeds Industrial Pump Group is requirements. Their dedication, combined with the extensive knowledge of Dynamicweb experts and online marketers, has resulted in a remarkable achievement. 


B2B & B2C, CMS, and E-Commerce


The Netherlands



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