Flexo Wash
How Flexo Wash Drive Digital Growth with DynamicWeb
Flexo Wash transformed its customer experience by launching a seamless, self-service digital platform that integrates effortlessly with Microsoft Dynamics 365 Business Central. The solution enables 24/7 ordering, personalized pricing, and streamlined operations, driving digital growth without disrupting existing workflows.
Flexo Wash is a leading cleaning solutions company based in Denmark. The company specialize in cleaning equipment and eco-friendly cleaning liquids for the flexographic and converting industries.
The Challenge
Flexo Wash, a leading provider in the print cleaning solutions industry, faced a familiar but pressing challenge: how to evolve customer experience in a digital-first world without disrupting operational integrity.
Flexo Wash is primarily selling through sales agents around the world, so the dream of having a webshop was to offer an extra sales channel to meet the increasing demands from professional procurement to buy products digitally.
Their goal was ambitious yet clear - to offer customers an intuitive self-service portal where they could easily purchase spare parts and consumables, access their order history, and benefit from personalized pricing.
Behind this ambition lay deeper strategic drivers: improving operational efficiency, reducing manual handling in the order process, and creating new digital revenue streams. However, without an eCommerce presence or a unified platform to manage content, customer data, and pricing logic, the company was limited in its ability to deliver a modern B2B experience.
The biggest hurdle wasn’t just about going online - it was doing so in a way that integrated seamlessly with their existing ERP infrastructure, Microsoft Dynamics 365 Business Central, ensuring data reliability and optimizing the integration between sales, customer service, and logistics.
The Solution
Flexo Wash partnered with DynamicWeb to deliver a future-ready eCommerce and customer engagement platform - built not just for digital convenience, but for long-term scalability.
At the heart of the solution is DynamicWeb’s Swift front-end framework, which allow Flexo Wash to create a modern, responsive website without heavy investment in frontend development. Using Swift, the design is adapted to reflect the company’s visual identity while remaining modular and easy to maintain.
DynamicWeb’s unified platform brought together eCommerce, content management (CMS), and marketing under one roof. Customers gained the ability to log in, browse product catalogs, view tailored pricing, and re-order with a few clicks. Behind the scenes, automation replaced manual handling - from syncing customer records to processing orders in real-time.
Even before launch, the project emphasized usability and business value. Workshops ensured alignment on customer needs, while training sessions empowered internal teams to take full ownership of the platform.
This wasn’t a one-size-fits-all implementation. A set of custom features - like automated image upload via FTP and dynamic product group relationships - added intelligence and flexibility to the experience. Everything was aimed at making Flexo Wash’s digital presence not just functional, but a direct extension of its customer-first philosophy.
Seamless Integration with Business Central
One of the most strategic elements of the Flexo Wash solution is the tight, real-time integration with Microsoft Dynamics 365 Business Central.
This is not merely a technical bridge - it is the digital backbone that ensured the customer experience is always accurate, reliable, and personalized.
Products and prices flow seamlessly from the ERP into DynamicWeb, ensuring customers always see the latest data. When a logged-in user accesses the platform, their specific pricing is fetched instantly from Business Central, eliminating confusion and ensuring compliance with individual contract terms.
Even complex relationships - such as associating spare parts with specific machines - are automated by mapping ERP data to product groupings in DynamicWeb. Sales representatives can impersonate customers to place or manage orders, preserving a personal touch in digital interactions.
What’s more, customer registrations, delivery addresses, and order data moves fluidly between the systems, reducing manual entry and risk of errors. Every order placed on the platform is instantly transferred to Business Central for processing, ensuring operational continuity without added overhead.
This deep ERP integration does not just support the eCommerce layer - it elevates it, enabling Flexo Wash to deliver a sophisticated B2B experience that feels seamless, contextual, and responsive.
The Result
With the platform live, Flexo Wash has achieved a digital leap - transforming its customer relationships and internal workflows alike.
Customers can now place orders 24/7 through a secure, intuitive portal, view tailored pricing, and reorder from their order history with ease. Internally, the company has reduced friction in the sales and service process by automating data handling and minimizing reliance on manual coordination.
The integration with Business Central ensures data integrity and allows the organization to scale without compromising on accuracy or speed. At the same time, marketing gain tools to engage more effectively, setting the stage for proactive campaigns and more meaningful customer touchpoints.
Most importantly, Flexo Wash has established a digital foundation built to grow. What began as a spare parts portal quickly became a broader platform for commerce, customer engagement, and digital innovation - setting the company on a path toward future-proof growth.
Segment
B2B, eCommerce, Integration with Microsoft Dynamics 365 Business Central, Customer Self-Service Portal, Spare Parts
Location
Denmark
Website
Partner
DynamicWeb