Eldorado
Konsistent data og skalérbar integration mellem Dynamics AX og DynamicWeb All-In-One solution
Eldorado chose DynamicWeb's All-in-One platform which includes eCommerce, CMS, PIM and digital marketing. The solution's critical success factor lies in consistent merchandise master data and the integration between their ERP system, Dynamics AX, and DynamicWeb.
Eldorado is a Danish family-owned company that opened its first physical pet shop in 1963. In 1983, the family-owned company decided to go the wholesale route and thus closed down their stores. Today, the company has a number of brands that are sold all over the world. Mainly their products are sold to pet shops and in the horse/rider segment.
The Challenge
Eldorado commissioned an analysis to uncover their biggest challenges. The results showed that their biggest pain was related to master data and their ecommerce solution at the time. Eldorado needed to build a future-proof ERP integrated ecommerce platform while getting a handle on master data.
Eldorado has two business areas:
- Eldorado: focus on the traditional pet retail business selling A-brand pet products.
- Catago: Own brand focusing on sales of products for equestrian retailers
Common to both business areas is that they both needed a web solution that is perceived by the target group as attractive, intuitive and user-friendly. In contrast, there is a significant difference in the needs of the two respective target groups in terms of For example, filtering and searching for products, access to the product range and relevant sales opportunities.
To meet the two business needs, design was an essential parameter in Eldorado's new ecommerce solution, as two design universes had to be delivered, each satisfying the target group's desired functionality base.
The Solution
Eldorado chose DynamicWeb's All-in-One platform which includes Ecommerce, CMS, PIM and digital marketing. The solution's critical success factor lies in consistent master data and the integration between their ERP system, Dynamics AX, and DynamicWeb.
The business logic is built and maintained in Dynamics AX so that no two "technology islands" are developed. Today, Eldorado's data foundation is well defined and consistent in their Dynamics AX ERP system which is tightly integrated with their DynamicWeb B2B webshop.
Eldorado's new web and marketing platform is built to handle multiple brands and webshops in different languages in one solution. Their solution is based on a configurable web design where Eldorado's own web editors can set up new branding sites and webshops each with their own unique look and feel without the help of their implementation partner, twoday Co3, by simply reusing templates, products and content.
The Result
By consolidating and managing all master data and functions in one platform, Eldorado has saved both time and money, and experienced a number of benefits such as:
Backend users only need to work in one system and not copy paste content and texts between multiple systems
Savings in costs for 3rd party systems and associated integrations
One unified user database with all customer data that can be used in automated campaigns to create additional sales
In particular, a greater degree of self-service on the B2B webshop has created significant savings in internal administrative routines, creating room for further expansion and ambition for Eldorado. One possibility could be to prepare the platform for future B2C sales.
Segment
B2B, PIM, CMS, Marketing, Distribution, Dynamics AX
Location
Denmark
Website
Partner
twoday Co3