Dansk Standard

Webshop with integration to Dynamics AX and 670,000 products and variants

The webshop solution for Dansk Standard is both a B2C and a B2B webshop that, upon login, shows customer-specific prices and discounts, provides an overview of subscriptions and monitoring as well as order history.

Danish Standards is Denmark's standardization organization, offering customers the opportunity to influence the development of European and international standards. In addition, they also provide advice and training based on standards and best practice. 

Danish Standards is a commercial foundation. In short, this means that they channel any profits directly into socially beneficial activities that benefit us all.

The challenge

Enhancing Customer Experience through an Integrated Webshop Initiative

Dansk Standard aimed to elevate its customer experience by implementing a modern webshop integrated with Microsoft Dynamics AX, enhancing both online and offline interactions. This integrated approach ensured a consistent experience for customers, whether they preferred ordering via phone or through the website. 

To achieve this, Dansk Standard opted for a standard software solution, capitalizing on a widespread of built-in advantages. This choice provided built-in features for upselling, robust statistics for data-driven decisions, and the flexibility to conduct split testing, all within a unified platform. 

The solution

Creating an Optimal User Experience

The webshop is developed on DynamicWeb and integrated with Microsoft Dynamics AX, was designed with a dual focus: optimizing performance and enhancing user experience. Visual information was structured for easy navigation, while responsive design ensured seamless access on both PCs and mobile devices. 

The result

A Seamless B2C and B2B Experience with Enhanced Features

The webshop solution for Dansk Standard is both a B2C and a B2B webshop that, upon login, shows customer-specific prices and discounts and provides an overview of subscriptions, monitoring and order history. 

The webshop has been redesigned. In addition to being more inviting to look at, it has also become easier to navigate and find the desired standard with a more efficient search function with advanced filtering. Emphasis has been placed on providing a better overview of available standards and manuals - as well as the language versions and formats in which they are available.

There is now an easier purchase process that better guides the user through the purchases in the webshop.


B2C, B2B






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