Camperland

A professional platform to inform and convert visitors and boost sales

A professional website was created for Camperland within two months to guide potential customers directly to their online platform for all things related to motorhomes.

With over 30 years of experience, Camperland is a specialist in motorhomes. Whether it is for sale, rental, maintenance and repair, MOT, accessories, or damage repair to your camper. Buying a brand new or used camper is carefree at Camperland.

Camperland is the official dealer of the brands Adria, Eura Mobil & Bürstner. 

The Challenge

Creating an ideal customer experience

Camperland is a part of Truckland. In 2021, the Truckland Group acquired motorhome and caravan dealer Cor van den Oever. Our partner Bluedesk developed a DynamicWeb website for the Truckland Group so that potential customers can turn to Camperland for everything related to motorhomes. 

The website had to be optimized to make it easy for visitors to navigate to the important pages.

The main pillars for the new website:

  • An ideal customer experience
  • Ease of use
  • Website speed
  • Conversion optimization
The Solution

Camperland's Enhanced eCommerce Experience

Camperland’s new eCommerce website is developed with the DynamicWeb's all-in-one platform. DynamicWeb enables seamless integrations, and the website is easy to manage from one central point.

Furthermore, the focus was to optimize the website in terms of user-friendliness and website speed. Load time is an important part of user experience and search engine optimization. 

The Result

Camperland's Responsive Website

Camperland's website was meticulously crafted with an emphasis on design. This functional website provides users with effortless navigation to their desired pages. The goal was to create a responsive site with a well-organized structure and an appealing design.

Camperland, implemented the DynamicWeb eCommerce module onto the website. Through this module, Camperland can easily manage their products. The eCommerce pages are equipped with advanced filtering options and an optimized search function, enabling visitors to swiftly locate their desired recreational vehicle.

Segment

B2C, CMS and E-Commerce

Location

The Netherlands

Partners

Bluedesk