The challenge
Limitations, Website Speed, and Customer Experience
Botex's solutions with its previous digital partner had not been upgraded, which meant several limitations in terms of what they could do with marketing initiatives on their various websites.
In addition, the company was not satisfied with the speed of the website, and they were experiencing periodic errors on the website and irregularities in the order flow.
Several things in the solution meant that customers in the B2C webshop were not getting an ideal experience. This had a negative impact on conversions.
The solution
Enhancing Performance and Efficiency: Botex's Transformation with DynamicWeb Solutions
With the implementation of DynamicWeb's servers, the website's speed significantly improved, providing visitors with a vastly improved customer experience.
Numerous recurring issues, including order confirmations, were resolved through an upgraded eCommerce system.
Additionally, Botex integrated their third webshop into the same DynamicWeb solution as their other webshop. When logging into DynamicWeb, Botex is able to edit all solutions from a single interface and easily copy content between the different webshops, saving both time and resources.
The result
5 results in Botex's new solution
- Site speed improved by more than 32%
- Conversion rate increased by over 30%
- 3 webshops are now integrated to the same Navision
- The solution is upgraded 7 versions, ensuring fewer manual workflows
- Over 30 dealers can quickly and easily access marketing material, images, agreements, etc.
