From an outdated system to a flexible infrastructure

Bomedys, a well-established distributor of pharmaceutical and medical products in the Benelux, faced the challenge of modernizing its outdated IT infrastructure and integrating CRM, ERP, eCommerce, and PIM systems. With a focus on flexibility and scalability, the company sought a solution that would not only support their growth ambitions but also improve operational efficiency.

After thorough analysis and advice from IT architect Odum, Bomedys chose DynamicWeb due to its standard integration with Microsoft Dynamics 365, minimal need for customization, and strong national and international references. DynamicWeb proved to be a robust and user-friendly solution that seamlessly aligned with Bomedys' needs.

Since implementing DynamicWeb, Bomedys has seen significant improvements in efficiency and customer satisfaction. Thanks to the B2B customer portal, customers can now independently access product information and digital assets, resulting in fewer inquiries and time savings for Bomedys' team. Additionally, integration with Multisafepay has provided substantial savings in payment processing, as the platform better accommodates large orders. The collaboration between Bomedys, Odum, and DynamicWeb went smoothly, resulting in a successful transformation to a future-proof IT architecture.

When the new owner took over the company, it quickly became apparent that the existing IT infrastructure did not meet Bomedys' growth ambitions. The outdated system, in use for over 20 years, was not future-proof and would no longer be supported. This created the need to invest in a new technical infrastructure, including CRM, ERP, eCommerce, and PIM.

Since Bomedys must respond flexibly to customer needs, it was essential to find a solution that was both scalable and customer-oriented, without requiring extensive customization. At the same time, the new solution needed to deliver efficiency improvements, particularly in product information management and self-service through a B2B portal.

With the ambition to work more efficiently and better meet customer needs, Bomedys needed a robust solution that could integrate with both existing and new systems with minimal customization required. After thorough analysis and advice from IT consultant Odum, DynamicWeb was selected as the platform that met all technical and operational requirements.

• Standard integration with Microsoft Dynamics 365: DynamicWeb offered a standard integration with Microsoft Dynamics 365, a key requirement for streamlining Bomedys' processes.
• Minimal customization required: DynamicWeb Swift was almost immediately usable, with minimal need for customization, saving both time and costs.
• Strong references: DynamicWeb had both national and international references from satisfied clients, such as Trixie and Bluedrops, strengthening confidence in the choice.
• Local office with international knowledge: DynamicWeb combines local presence with deep international knowledge and support, providing Bomedys with extra assurance for a long-term partnership.

In 2022, Bomedys, along with IT architect Odum, began implementing a new technical infrastructure. The main requirements were a flexible system that offers scalable solutions for CRM, ERP, eCommerce, and PIM. DynamicWeb was chosen due to its standard integrations with Microsoft Dynamics 365 and the lack of extensive customization requirements.

On March 1, 2023, Bomedys went live with its new integrated systems, including the DynamicWeb platform. All existing processes were transferred to the new system in a single day, a significant but well-prepared step. Thanks to thorough training and support, the go-live was successfully completed.

DynamicWeb’s PIM solution now allows Bomedys to efficiently manage product information and quickly adjust to specific customer requirements. Particularly crucial for Bomedys is the format in which product information is provided, as they must adapt to the needs of various retail customers. DynamicWeb automated and standardized these processes, saving Bomedys hours of manual work.

Another key aspect was the integration with Multisafepay, which provided Bomedys with a solution for their B2B payments. Unlike many other payment providers that charge a percentage per transaction, Multisafepay offered a payment solution more suited to larger orders, resulting in significant cost and time efficiency.

Since implementing DynamicWeb, Bomedys has experienced multiple benefits:

• Efficiency improvements: Thanks to the automation of their PIM system, Bomedys now saves up to two days per month in manual tasks. This is mainly due to streamlined processes for delivering product information to customers, a task that used to be frustrating and time-consuming but is now completed with a click.
• Self-service via the B2B customer portal: Bomedys’ customers can now easily access product information and digital assets through the B2B portal. This has led to a decrease in customer inquiries via phone and email, as customers can now independently access the necessary information.
• Time & cost savings in payment processing: The integration with Multisafepay provided Bomedys with a scalable and cost-efficient solution for B2B payments, resulting in significant savings compared to traditional payment providers.
• Strong collaboration with Odum and DynamicWeb: The collaboration between DynamicWeb, Odum, and Bomedys went smoothly, with a clear focus on delivering valuable architectural and IT solutions. The standard integrations with Microsoft Dynamics 365 and DynamicWeb's flexible approach played a crucial role.

The choice for DynamicWeb has not only helped Bomedys replace its outdated IT systems but also work more efficiently and better meet customer needs. With a focus on scalability and self-service, DynamicWeb provides a solution that helps Bomedys support its future growth, further contributing to quality and customer satisfaction.