Bloomingville
Digital renewal and global expansion
A CMS solution that resulted in a more engaging purchasing experience and significant efficiency improvements
Bloominville is a Danish company established in 2000 and is known for their Nordic designs in home interiors. As part of Regent Holding since 2014, they offer collections such as Bloomingville MINI for children, the Creative Collection featuring upcycled finds, and ILLUME's natural fragrance products. Bloomingville launches multiple collections annually, all with the mission to bring joy and innovation to everyday design.
The Challenge
A digital platform for inspiration
To captivate both private and professional customers, Bloomingville aimed for a digital platform that could tell their story, display their products, and enhance B2B eCommerce. The goal was to create a website that strengthened the brand perception of their four brands and effectively supported global retailers in the sales process.
The Solution
Inspiring product presentation and effective B2B eCommerce
Bloomingville's new website, a DynamicWeb CMS solution, elevates the presentation of their four brands to a new level. The website is visually inspiring with a user-friendly hotspot feature that makes it easy for customers to explore and purchase products displayed on the inspiration sites.
Each product page presents items in a visually inspiring environment and showcases related products at the bottom of the page, encouraging further exploration. To enhance the brand universe, Bloomingville's Creative Director presents personal favorites, adding a personal touch to the purchasing experience. The website also offers a range of technical and sales-support functions, such as efficient B2B eCommerce and the ability for sales representatives and agents to create new customers directly in NAV and make purchases on their behalf, making the platform both simple and effective.
The Result
Efficiency improvements and global expansion
Bloomingville's updated website has not only enhanced the company's digital presence in line with their brand but has also achieved significant results:
- Efficient showcasing of design products, making it easy for both retailers and end-users to identify seasonal must-haves
- Active engagement in the customer journey, inspiring users and supporting the company's sales efforts
- Transformation from a digital order block to a proactive B2B webshop that promotes sales
- Intuitive editor environment that enables Bloomingville's employees to build pages without external assistance
- A global website with three language versions
