Beijer Ref

Fully integrated multiple B2B eCommerce solutions with PIM connected to their ERP system, Microsoft Dynamics AX

Four businesses under Beijer Ref all needed a new eCommerce solution. H. Jessen J├╝rgensen, Aircon Teknik, Armadan and BKF-Klima all distribute cooling systems, air conditioning and heat pumps in the B2B market. So, their needs were related, and they wanted to take advantage of the obvious opportunity for scale.

Beijer Ref is a worldwide group with some 70 subsidiaries in Europe, Asia Pacific and Africa. Annual sales are approximately SEK 21.1 billion with sales across 42 countries. Beijer Ref Group provides a wide range of products to customers all over a large proportion of the world. The products cover the fields of commercial refrigeration, industrial refrigeration, air conditioning and heating.

The Challenge

Four businesses under the Swedish group Beijer Ref all needed new eCommerce solutions. H. Jessen Jürgensen, Aircon Teknik, Armadan and BKF-Klima all distribute cooling systems, air conditioning, and heat pumps in the B2B market. So, their needs for new Ecommerce solutions were related, and they wanted to take advantage of the obvious opportunity for scale.

At the group level, it had been decided to use MeDaPro as a PIM system, and all four businesses already used the ERP system AX – so both PIM and ERP were already settled.

The Solution

Several of the businesses had already had good experiences with DynamicWeb, so it was an obvious choice for a CMS system. The standard eCommerce-turnkey solution from DynamicWeb turned out to cover the needs of all the businesses, including integration to AX.

Twins developed a few special elements and configured example pages. Based on this, the four businesses have built their own sites.

Product pages and overviews are automatically generated with product data from the PIM system. All four websites are in the same DynamicWeb solution. Therefore, integration and special development has only been done once. This is another place where they have taken advantage of the scale of developing four solutions simultaneously.

The Result

The four businesses have updated their digital presence to reflect the modern businesses they are.

Better product search with free text search and filters has made it easier for the customers to find the relevant products, and detailed product presentations has made it easier to choose the right product. Additionally, the customers have got a new place to see order status, order history, the opportunity to dig up old invoices, et cetera.

This has increased the online sales. At the same time, the new solution has freed up time for the employees to, little by little, begin to take advantage of the marketing functions that come with the DynamicWeb platform.

Segment

B2B, PIM, CMS, Marketing, Dynamics AX

Location

Denmark/Sweden

Website

Partner

Easyflow Agency

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