Ambu
Global B2B manufacturer using DynamicWeb eCommerce and PIM for handling complex product data
With the new DynamicWeb B2B eCommerce and PIM solution, Ambu is able to improve local business processes and reduce risk of manual errors. The product catalog is structured according to medical profession and expertise, making it much faster and simpler for hospitals and rescue services to navigate the catalog and order the exact products they need.
Ambu is a global company that manufactures disposable equipment for hospitals and rescue services. Millions of patients and healthcare professionals worldwide depend on the functionality and performance of Ambu products.
The Challenge
Ambu chose to redesign its previous CMS solution and solve key product information challenges
Detailed product descriptions are required when selling complex equipment like endoscopes, which is more than most eCommerce solutions are capable of handling. Ambu chose DynamicWeb PIM for solving these key product information challenges.
Ambu updated and redesigned their previous corporate website and chose DynamicWeb's turnkey solution. Ambu was also among the first customers to choose DynamicWeb PIM for solving key product information challenges.
The Solution
Ambu’s corporate website is global and consists of ambu.com along with several country-specific websites that are handled by local editors in their respective countries
The website was built with an advanced product card with feature descriptions, videos, hotspots, and more. In a classic eCommerce, this kind of information would have required 100+ special fields on each product and left product managers and website editors with an almost impossible update task.
The country-specific websites are very different from ambu.com, but are all handled in the same DynamicWeb platform with the same product catalog.
The first problem is solved with DynamicWeb PIM by creating a unique overview and faster editing workflows for advanced products.
The second problem is solved through the unique User Management in DynamicWeb PIM that ensures local editors only have access to local pages and products. Not only does it help improve overview and minimize risk of errors, but it also provides local editors with a more simplified and intuitive backend.
The Result
Improving local business processes and reducing risk of manual errors
The solution has strengthened Ambu's brand identity and market position, and it has effectively reduced the previous amount of manual and time-consuming resources spent on updating product information.
With the new DynamicWeb B2B eCommerce and PIM solution, Ambu is able to improve local business processes and reduce risk of manual errors.
The product catalog is structured according to medical profession and expertise, making it much faster and simpler for hospitals and rescue services to navigate the catalog and order the exact products they need.
Besides from rich images and hotspots to display detailed product features, the product are enriched with demo videos, technical specifications, relevant clinical studies, spare parts, downloads, and related products. All handled in DynamicWeb PIM.
