The Danish Agro Group employs more than 4,500 employees and consists of 80 agro-industrial around the world that specializes in trading crops, feed, fertilizers and seeds.
Danish Agro approached Dynamicweb partner Novicell with a request for a new collective platform solution capable of gathering all the individual sub-companies in one single place. In addition, the solution needed to be flexible and able to comply with the company’s plans for implementing ecommerce, digital marketing and language versioning.
Danish Agro and Novicell has used the Dynamicweb All-in-One Business Platform as foundation for the new digital solution, which currently encompasses the following three business areas:
1) The Danish Agro corporate website includes 15 different languages and worldwide subsidiaries. Currently, 29 international editors run the site by creating and publishing content modified according to local preferences. The individual sites are basically the same, but takes into account each company’s individual needs: User-specific price lists, employees are imported daily from LandIT and commodity prices are extracted from the Danish Agro portal.
2) The B2C ecommerce, danishagroshoppen.dk, which uses the Dynamicweb Integration Framework for live integration with Dynamics NAV.
3) The B2B shop, hattingagro.dk, with integration to Dynamics AX, which plays a central part in the company’s plans for launching an automated order-flow. Danish Agro expect to add Perfion PIM (Product Information Management) to the ecommerce solution during 2016.
All the individual business areas and websites uses Dynamicweb Items to ensure an editor friendly and consistent way of publishing new content.
The Dynamicweb scalability and flexibility combined with the ability to connect additional modules, such as a shop solution and e-mail marketing, was the perfect fit for the job.
At the same time, Dynamicweb enables the company to create 15 different language layers, so that Danish Agro can compile all their digital activities, both domestic and internationally, in one single solution.
Finally, the flexibility of the platform makes it easy to add new subsidiaries by simply copying one of the existing websites combined with full access to the shared files- and image folder, which contains all the necessary corporate material.
• Traffic increased by 19%
• Organic searches increased by 307% due to site optimization
• Number of sessions has increased by 285%
• Transactions increased by 208%
• Turnover increased by 52%
• Conversion rate increased by 62%
• Traffic increased by 13%
"We chose Dynamicweb because it covers everything. Instead of using one system when sending out newsletters and another when working with SEO, we need a centrally managed system that can solve all our needs while continuously developing and optimizing our digital presence."
— Lise Vølund, Head of Marketing, Danish Agro
B2B ecommerce solution with integration to Perfion PIM and SAP supports future projects.
B2B portal increase Google rankings and double the amount of leads from the website.
Fully Integrated solution with support services, design templates and SEO-optimization.
Multi brand portal gathers 9 single brand webshops in a single B2C ecommerce solution in 3 languages.
Leading Dutch facility provider optimizes digital presence for all platforms.
Revenue up with a factor 20 due to new ecommerce platform with enhanced customer experience.
38% increase in traffic + 28% more leads with new B2B ecommerce portal with Movex ERP integration.
Ecommerce with 30,000 unique products in 5 languages and 25,000 users increase sales with 20%.
Leading Dutch retailer combining ecommerce, social media and physical stores.
Ecommerce solution integrated directly with Nordcap ERP system for products, customer details, orders and pricing.
From outside top 50 to #1 in product related keywords and 29% traffic improvement.
B2B portal with Dynamics AX integration, 4.000 unique products and 300 retailers from 18 countries.
New and improved ecommerce solution with real-time ERP integration, search filters and SEO optimization.
With a modern designed e-commerce platform to increase, internationalize and optimize sales.
B2B industry solution integrated to NAV with 60 million prices, 1,500 dealers in 17 countries and 10 currencies.