22 September 2015
Without words, The Tribe captures the imagination and the attention of its audience. And that’s exactly the benefit that visual content marketing offers your website.
This past week, we have been covering the lessons that this year’s summer blockbusters have for your e-business. But if you’re not the blockbuster type, there’s another really interesting film to take a look at. The Tribe is a highly-anticipated, award-winning Ukrainian film about criminal activity in a boarding school for the deaf. While every character communicates through sign language (with no subtitles), the film speaks volumes.
This reworking of the idea of the “silent movie” continues to prove the value of images and the primacy of pictures. Without words, The Tribe captures the imagination and the attention of its audience. And that’s exactly the benefit that visual content marketing offers your website.
The importancy of Visual Content
It’s been said before, but a picture is worth a thousand words. A thousand words is a lot. When you have an ecommerce website, your visitors don’t want to read through several thousand words to find out whether or not you understand their pain points and offer a solution. Buyers doing research on the web are impatient, so use visual content marketing to immediately engage them.
Impatience and short attention spans are hardly your customers’ fault either. On the web, we’re inundated with information. We don’t always know which sites to visit and which content to read. The wide-open web is complete overload. Visual content marketing instantly conveys information to your potential customer, and this engages them as human beings rather than drones meant to absorb raw data.
When you have the ability to immediately draw your customers in, visual content marketing keeps you a step ahead of your competitors. And your website visitors appreciate this because visuals save them time and are simply more entertaining. Walls of text block out potential customers. The visuals you choose also establish and humanize your brand as a tangible partner in commerce instead of yet another cold, uncaring online vendor.
A captivating image even works to get people to read the text associated with it, which increases the value of your written content. That’s why we include images with our blog posts after all. Of course, your visual content marketing should be relevant and well-organized. Posting scattershot pictures all around your site won’t prove to your potential customers that you understand their concerns.
The value of great and relevant images and videos
For effective ecommerce, you want high-quality product images to accompany descriptions, articles, or posts about these respective products. And product images are only one type of visual content. The value of video content has skyrocketed in recent years due to increased broadband and mobile internet speeds. “How To” videos and instructionals make great visual content marketing that informs and entertains, especially if you add a little humor.
Other ideas for visual content marketing include pictures that show your employees or offices or factories, accompanied by articles that establish who you are, what your brand stands for, and why you’re a trustworthy vendor. Video testimonials are also a powerful tool to establish your company and prove how you solve customers’ problems. For getting across raw information, infographics and data visualizations also make excellent content.
Those examples are some common ways successful businesses use visual content marketing. But those aren’t your only options. Get creative. The filmmakers behind The Tribe certainly got creative when making a film entirely in sign language. And if you want to engage your visitors and inform more potential customers about your company and solutions, then use the same powerful tool – a picture.