08 October 2013
70% of leads are never followed up. Conversely, 70% of initially unqualified leads become qualified within 12 months, if nurtured.
Here are a couple other interesting points:
One alarming consequence of failing to nurture your prospects and leads is that prospects fail to keep your business top of mind, the prospects forget about you, you do not get the sale, and revenue decreases. If that worries you, check out the multitude of other scenarios in the scary wheel of ” The Consequences of Poor Lead Management” below. (From the Business 2 Community blog).