PGL is a market-leading provider of activity courses and holidays for schools, youth groups, family holidays and summer camps for unaccompanied children in the UK.
To take a complex site with lots of functionality and make it consistent, compatible and user-friendly across all formats. Ultimately, improving design and reach to increase sales.
A key requirement for the single site application was to cater for five separate marketing organisations in the business, each one with a completely different audience demographic and each with a unique approach to market. This was achieved through dynamic theming and bespoke detailed Content Management using Dynamic Web, but with common and highly intelligent custom modules that can be used by all marketing organisations. Under the covers, key data is mined and mixed in from their extensive back office systems to ensure continuity with bookings, availability and eligibility for holidays, all in a live environment using very secure web services. Full Holiday Search, Booking, Payment Facilities and User Management Systems were developed specifically to cater for customers’ unique requirements using the latest Dot.Net C# technologies, in a secure environment that protects children’s data and personal details online. The site is currently live in English, but also supports Spanish and French languages with a view to adding further variations as the business grows.
The site is currently live in English, but also supports Spanish and French languages with a view to adding further variations as the business grows.
PGL website results post launch:
Multi brand portal gathers 9 single brand webshops in a single B2C ecommerce solution in 3 languages.
Online platform with access to two different hotels, in three languages increases traffic and reservations.
38% increase in traffic + 28% more leads with new B2B ecommerce portal with Movex ERP integration.
Revenue up with a factor 20 due to new ecommerce platform with enhanced customer experience.
Reaching up to 40,000 visitors per month while generating a 14% increase in turnover.
Visitors are presented with a great deal of information in a stimulating way accompanied by bold calls to action.