Altijd Handig Horeca is a Dutch company specializing in selling indoor and outdoor catering furniture, and offers a vast assortment for restaurants, cafés, bistros and canteens.
Altijd Handig Horeca wanted to incorporate ecommerce to become one of the first Dutch companies within its business genre to offer the whole product catalogue online. In addition, the company also wanted email marketing capabilities to promote their products.
First Bluedesk E-business and Altijd Handig Horeca listed the all the wishes and demands for the new ecommerce solution. Based on that list, they chose Dynamicweb as the ideal platform to support the venture, primarily because of the scalability and flexibility combined with the integrated email marketing capabilities. Bluedesk E-business then used the platform to develop the new solution. The keywords were conversion and ease of use, which resulted in a simple, but very user-friendly design focusing on user flows and easy check out.
Since the launch, the online marketing team has boosted the SEO efforts, meaning that within the first ten weeks the amount of users has increased with more than 100%. It has not only boosted online sales, but also the number of new email subscribers.
New B2B ecommerce solution reduces complexity and increases online and physical sales.
Direct to market and avoiding channel conflict with multi-shop solution for both B2B and B2C.
Increasing sales by reducing number of abandoned shopping carts while improving cross and up selling.
Visitors are presented with a great deal of information in a stimulating way accompanied by bold calls to action.
Intuitive and user friendly CMS information portal with KMD integration provides excellent customer service.
Google rankings have ascended with 54% and have more than doubled the sales pipeline.
Leading Dutch retailer combining ecommerce, social media and physical stores.
Local marketing in a safe environment without compromising the Toyota brand.
Weber engage with 55,000 members in their online community "Weberklubben".