White paper on how to increase ecommerce revenue with 12% by activating abandoned shopping carts.
Recent analysis shows that 67% of all shopping carts are abandoned without completed transactions. This tendency occurs while online companies are continously trying to improve the purchasing experience, for instance by optimizing landing pages, introducing pricing strategies and improving check out flows. The question is why carts are abandoned and more importantly how to reactivate them.
Our experience shows that the abandoned shopping carts are hot sales opportunities, and that reactivation can improve total ecommerce revenues with up to 12%. Online companies should therefore consider recovering lost sales opportunities, by implementing automated cart abandonment emails.