Dutch retail chain Cook & Co specializes in articles in the field of cooking and culinary trends and covers most of Holland with its 27 shops.
Cook & Co. is a trendy and contemporary retailer focusing on cooking, culinary trends, good food and cozy dining. With continuous focus on today’s online consumers, it was a logical step for Cook & Co to introduce a webshop.
A brand new Dynamicweb Ecommerce platform was implemented for Cook & Co including newsletters and a closer link between the webshop, back office and their online marketing efforts. Besides the completely new design, the Cook & Co. shop contains all you would expect from a top retailer’s webshop. Customers can easily and securely pay with credit card or bank transfer. In addition to viewing and ordering products, visitors can add product reviews and upload recipes. Pages can be filtered by brand, theme and category and visitors can share favorite products easily with their social network through Facebook, Twitter and Google+. As an additional feature a packing application was also implemented. This allows the warehouse staff to simply pick and pack orders and ship it easily via the automatically generated shipping label.
Online visitors are not necessarily customers, they also visit to gain ideas, consult culinary facts and to upload and discover new recipes and the new fresh solution fits well with the retail style. In addition the link between the physical stores and the online shop has created a number of benefits e.g. the option of exchanging products bought online in a physical store – this contributes to more online orders being placed as customers know that if they don’t like the product they can easily exchange it in one of the retail shops.
"Together with Dynamicweb, Cook & Co achieved a nice, crisp and professional looking webshop. We await the coming virtual challenges with confidence."
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