Today, Weber is an international super brand and the company behind the world-renowned kettle grill.
Barbequing has become a passion for many and this is why Weber wanted to offer barbeque enthusiasts the possibility to share their passion with others as well as establishing closer bonds to the Weber brand.
Weber created ‘Weberklubben’, which is an online community and a dream come true for every barbeque buff. Through this community, Weber inspires members with recipes, special offers on courses and information about new products. Members can even create their own blog on the website, and share their own experiences and advice with fellow Weber members and enthusiasts. Furthermore, members have access to cookbooks, kitchen and barbeque accessories and also exclusive merchandise. This activity is facilitated by the Dynamicweb Ecommerce and integrated with Microsoft Dynamics NAV.
Weber has come closer to their target group. Thanks to the many blog posts, forum discussions and questions for the experts, Weber is gaining valuable insight into the behavior and needs of their customers. At the same time, the target group feels that they are being taken seriously which altogether reinforces the Weber brand and the customer loyalty. The integrated webshop has defined a new sales channel for Weber, which also stimulates sales in the physical shops, since many customers evaluate the products online before buying them afterwards in the physical shops. By 2014, Weberklubben had more than 55,000 members.
"In just 3 weeks after launch we managed to expose the new website to 27,000 passionate barbeque enthusiasts, where some 2,000 even signed up as paying VIP members. Today (2014), we have more than 55,000 members in our online community, where members are able to share knowledge, find recipes, participate in courses and buy products in our online shop."
— Stig Pedersen, Marketing Manager, Weber Stephen Nordic
B2B portal with Dynamics AX integration, 4.000 unique products and 300 retailers from 18 countries.
Increasing sales by reducing number of abandoned shopping carts while improving cross and up selling.
Fully Integrated solution with support services, design templates and SEO-optimization.
New digital platform reduces bounce rate with 25% on mobiles and extends sessions.
Standard and customized products available in the same store, online shop in 4 different countries
From outside top 50 to #1 in product related keywords and 29% traffic improvement.
Multilingual website cuts back on administrative resources and aligns international communication.
CMS and marketing solution with full content flexibility and easy editing for ten individual websites.
ROI of less than 4 months and a doubling of online sales during the second and third year.