FROMM is the biggest B2B solution provider in the Dutch packaging industry. The company offers high-end standardized and customized industry solutions.
FROMM wanted to improve brand awareness and attract new customers by utilizing all the digital opportunities with a new user-friendly and responsive website.
Along with their Dynamicweb partner, Innovadis, FROMM has designed and launched a new website based on Dynamicweb. The design complies with all the requirements and expectations put forward by FROMM, and most importantly, offers the lead generating technology needed for generating new B2B leads. First, there is the Dynamicweb lead tool enabling FROOM to identify and categorize any new B2B visitor entering the website. Secondly, the new website makes it easier for FROMM to generate call-to-action leads by creating new additional landing pages including various contact and sign-up forms.
The new website solution accounts for a comprehensive online storefront, which clearly promotes FROOM and all its standard and customized packaging solutions. The combined user-friendliness and accessibility has generated the amount of daily leads driven from the incorporated Dynamicweb lead tool and call-to-actions.
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