21 October 2013
A new survey from SumAll shows that 25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers.
Focusing on repeat customers can also help your business through tough economic times. In a recent 12-month period, businesses with a 40% level of repeat customers generated 47% more revenue than similar businesses with only a 10% level of repeat customers.
SumAll found that it takes three to five years for a company to create a customer base that is comprised of 25% repeat buyers. Read the full article on CMSwire to find out how to market for the second purchase.