Creating a blog on your website is a great way to deliver appealing content to your visitors and attract traffic. A blog let you write content that might not fit to the structure of your website, but still is appealing to your target audience.
The flexibility of a blog gives you the opportunity to work with Search Engine Optimization (SEO) and share your content on social media networks in order to drive relevant traffic to your site and attract new leads.
The following contains valuable examples on how to improve the impact:
- Make sure that you focus your headlines and that they appeal to your readers. Offer something useful, like knowledge on how to solve a specific challenge. For instance, “4 Tips to Reduce Shopping Cart Abandonment”. Consider doing yourself a favor by adding key words and phrases that can generate additional Google traffic.
- Add social media bottoms to each blog to optimize the chances for readers to share it within their own networks. It will generate a larger social reach and potentially drive more traffic to your website.
- Use internal link building to improve the SEO, and to provide readers with in-depth information on specific topics. For instance, if you mention, “split testing”, then consider adding a link to another of your pages describing the basics of “split testing”.
- Finally, consider how to improve the chances of converting your leads before they leave your website by placing call to actions (CTA). The example above contains a contact form, where visitors can request more information, but it also offers additional reading on related subjects for those visitors who are still not ready to convert.