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Generate more leads from your digital activities (part 5): Leverage your content through social media

12 December 2016
It expands your online reach, and provides effective channels for content sharing, which can drive traffic back to your website.

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Generate more leads from your digital activities (part 4): Offer white papers in return for contact information

06 December 2016
White papers or articles are a great way to offer quality content in exchange for contact information, and offer great opportunities for generating le...

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Generate more leads from your digital activities (part 3): Create effective landing pages

01 December 2016
A landing page should be SEO optimized to expand your search engine reach and chances of driving traffic to your site.

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Generate more leads from your digital activities (part 2): Extend your reach with blog posts

30 November 2016
A blog let you write content that might not fit to the structure of your website, but still is appealing to your target audience.

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Generate more leads from your digital activities (part 1): Benefits from leads

27 November 2016
Thinking creatively while testing new advertisement platforms and technologies to find new and effective ways to generate more leads.

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Don’t Be a SERP Serf. Be a King or Queen with eCommerce SEO.

12 September 2016
If you need a primer on Feudalism, we don’t blame you. You probably haven’t studied the social systems of medieval Europe since that one time you got...

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B2B Lead Generation part 2 - How to use lead generation in your sales process

15 June 2016
The question remains whether a lead generated by a lead tool is actually considered a sales qualified lead and what benefit a company can achieve from...

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B2B Lead Generation part 1 - What is lead generation?

01 June 2016
When a visitor enters the website, the identification process starts by using two different approaches, “call to action” and “lead tool”, which may fu...

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The New Shocking Study on Conversion Optimization

02 February 2016
You probably heard the ecommerce tip that, for conversion optimization, you want to minimize the size of your forms. The quicker it is for your potent...

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Why Nobody Reads Your Content Marketing

26 January 2016
Your content marketing is so good that it could engage visitors, generate leads, and remain relevant for years. So you post it to your site… and 20 p...

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5 Tips for Mobile Checkout Optimization

19 January 2016
If you run an e-business, mobile checkout optimization is the way for you to increase sales and ensure your shopping carts aren’t abandoned by the lar...

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Should B2B Use Customer Loyalty Programs? – Part II

12 January 2016
In a world where it costs less to keep a customer than acquire a new one, customer loyalty programs help save money and boost customer retention.

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Should B2B Use Customer Loyalty Programs? – Part I

05 January 2016
If you open up your wallet right now, it’s possible that several little keychain-sized cards fall out and scatter on the floor. Each card you have rep...

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For the Holiday Rush Ecommerce Site Speed Matters

15 December 2015
Ecommerce has done an amazing job in minimizing the hassle of finding a parking spot, fighting crowds, and waiting online. What used to take hours now...

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Raise revenue by activating abandoned shopping carts part 3/3: Shopping cart abandonment emails

09 December 2015
Many email experts recommend a series of shopping cart abandonment emails with a least two or three emails sent at scheduled intervals. Here's a coupl...

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3 Pre-Holiday Tips You Must Use for B2B Email Marketing Success

08 December 2015
With B2B sales, you often deal with long buying cycles, so even if your email recipients aren’t ready to jump on a purchase, it’s best to keep buyers ...

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Raise revenue by activating abandoned shopping carts part 2/3: Email reactivation of abandoned shopping carts

02 December 2015
Automated cart abandonment emails have demonstrated an efficient ability to reactivate shoppers and thereby to save sales. This blog will demonstrate ...

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4 Quick Tips for your eCommerce Website this Holiday

30 November 2015
For a happy, healthy, and profitable holiday season, it’s important to be prepared. Follow these tips to keep a step ahead of the holiday stampede.

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Raise revenue by activating abandoned shopping carts part 1/3: Why abandoned shopping carts?

25 November 2015
Abandoned shopping carts are hot sales opportunities, and that reactivation can improve total ecommerce revenues with up to 12%.

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Our Top 10 Lead Generation Ideas

24 November 2015
What do you want? Leads! When do you want them? Now! The best lead generation ideas are designed to attain contact information and permission from yo...

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2 Customer Experience Statistics You Should Know

17 November 2015
Great customer experiences lead to more conversions, customer retention, brand loyalty, and other benefits. Frustrating customer experiences chase pro...

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The Easiest Trick in the World for Successful B2B Content Marketing

10 November 2015
What if we told you that there was one proven easy trick to make your B2B content marketing more successful? What if this trick was so simple, so easy...

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What Your E-Business Should Learn from Coca-Cola

03 November 2015
According to the Wall Street Journal, Coca-Cola’s new personalization campaign caused the company’s sales to grow a significant 2% over the summer! Bu...

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Quick Tips and Tricks for Landing Page Optimization

27 October 2015
Landing pages are often the first thing your visitor sees when they arrive at your site, so landing page optimization is a crucial part of fine-tuning...

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One Essential Online Marketing Tip for the One or Two Person Marketing Department

20 October 2015
When it comes to small and medium-sized business, some of the best marketing teams have less people than there are printers in the office. Yes, ecomme...

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The Aftermath of Google’s MOBILEGEDDON (and the Future of Your Mobile Website)

06 October 2015
Traditionally, when Google reforms its algorithms (such as with its Panda and Penguin updates), this radically affects the amount of traffic directed ...

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Why Product Information Management is a Multichannel Marketer’s Best Friend

29 September 2015
Do you ever wonder what it feels like to be a juggler at the circus? Dont think about it, because in the world of ecommerce, a Product Information Man...

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The Tribe and Visual Content Marketing

22 September 2015
Without words, The Tribe captures the imagination and the attention of its audience. And that’s exactly the benefit that visual content marketing offe...

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Ant-Man and Mobile Ecommerce

15 September 2015
The comedic actor in the new movie Ant-Man isn’t the only thing getting smaller. Technology is shrinking, and that drastically changes customer expect...

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Terminator Genisys and Marketing Automation

08 September 2015
While the fictional Terminators may look scary, automation is still an essential part of online marketing. Fortunately, marketing automation is benevo...

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Jurassic World & the Ecommerce Customer Experience

01 September 2015
The new film Jurassic World provides a perfect example for why it’s essential to optimize your ecommerce customer experience.

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Inside Out and Emotions in B2B Content Marketing

25 August 2015
The latest anticipated summer movie from the acclaimed animation studio Pixar isn’t only for your family. It also has valuable lessons for your e-busi...

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The Impulse for Ecommerce, pt. III: Harnessing Mobile Impulse Buys

18 August 2015
Does mobile ecommerce encourage impulsive buying? The short answer is, “Yes!” Almost 1/5th of consumers believe their mobile devices increase their im...

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The Impulse for Ecommerce, pt. II: How to Increase Impulse Buying with a Better User Experience

11 August 2015
More and more impulse purchases are made online everyday as B2B and B2C ecommerce expands. In the second part of our series, we take a closer look at ...

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The Impulse for Ecommerce, pt. 1: What is Impulse Buying and Who Does It?

04 August 2015
As an ecommerce merchant, a large portion of your sales probably comes from impulsive buys.

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What Modern Art Teaches Us about eBusiness: Modernism and Web 2.0

28 July 2015
Now that the responsive mobile platforms of Web 2.0 allow us to do almost anything from anywhere, it’s hard to remember a time when this technology wa...

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Essential International Ecommerce Tips: Mobile

28 July 2015
Mobile ecommerce is in the news again, thanks to a recent Google algorithm update that boosts the search rankings of those sites that are considered “...

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Essential International Ecommerce Tips: Shipping

14 July 2015
When your customer clicks that “Order Now” button in their shopping cart, that’s a successful conversion, but it’s not the end of the road.

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Essential International Ecommerce Tips: Culture, Content, and Commerce

07 July 2015
Customer experience goes beyond the data that you share with your website guests. The quality of their web experience also extends to the content you...

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Essential International Ecommerce Tips: Integration

23 June 2015
nternational ecommerce has the potential to be extremely lucrative, but cross-border business growth is not without risks.

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